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Sainsbury's trials instant coupon system

By James Quilter, 26 October 07, 09:55

LONDON - Sainsbury’s has handed Catalina Marketing a brief to deliver targeted customer ... The initiative will initially be trialled in Sainsbury s stores - Tamworth, Leicester, Blackheath and Coventry - in the first quarter of 2008. All customers will be able to receive communications while Nectar ... . The Sainsbury s system is similar to Somerfield s operation, which Catalina also runs, which offers customers ...

Sainsbury's voucher chief calls for simplicity in pre-paid cards

By Staff, 22 April 08, 02:55

by making them too complicated, according to manager for Sainsbury’s business direct Yvonne West.

Charities Pin Hopes on Character Recognition

By Robert Gray, 07 March 07, 03:22

of leading brands ranging from retailer Sainsbury’s to brand owners such as Unilever. The charity has been ... exposure for the now-iconic nose, available in wearable form through retail partner Sainsbury s as well ...

ShopScanSave launches with first nationwide TV campaign

By James Quilter, 15 October 07, 04:55

been trialed by Sainsbury s convenience chain Sainsbury s at Jacksons for the best part of two years ...

Morrisons appoints Billington Cartmell

By James Quilter, 19 September 07, 02:20

Historically Morrisons has had a muted approach to promotional marketing preferring an EDLP strategy over marketing techniques such as loyalty schemes used by competitors Tesco and Sainsbury s. The appointment follows Morrisons recent appointment of Prudential marketer Angus McIver as marketing director ...

Giveaway: Strongbow set to build festival link with CD offer

30 November 04, 12:00

The Strongbow Rooms dance mix CD, put together by Warner Music UK, can be claimed by visiting the NME.com website and completing a registration form. The CD also comes with a 50p-off coupon that can be redeemed against four-packs of cans of Strongbow in Sainsbury's. The push, through RPM, targets 18- to 24 ...

Cussons in washing-up drive

By Julia Buchanan, 01 February 08, 09:50

for three months from late March in Sainsbury s stores. Natalie Ungurian, Blue Chip Marketing senior ...

CONFECTIONERY: Jacob's Gems links with Ice Age

04 October 02, 12:00

in Sainsbury's, Tesco and Asda. The promotion will also be advertised on the Ice Age website. Branded Iced ...

Gift Cards - The card dealers

04 June 08, 10:00

to research by voucher body the VA. To back this up, major high street retailers - notably Sainsbury ... . Furthermore, Sainsbury's has taken a leap of faith and is axing paper vouchers in July. "Once we do that, there's no stopping," says Yvonne West, Sainsbury's business direct manager. In the same month ...