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The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury

By James Quilter, 09 November 09, 10:01

with the greatest promotional presence in Morrisons, Asda, Tesco and Sainsbury's.

Kellogg's takes top spot from Coca-Cola as August's top POS brand

By James Quilter, 16 September 09, 12:15

presence across Tesco, Asda, Sainsbury's and Morrisons. ... (new) 46 Asda and Sainsbury's both running pallets. 5 Stella Artois (2) 36 Strong presence ... hard with the retailers to engage the shopper" Analysis on the in-store strategy of Sainsbury ...

Nestle lifts lid on Gold Blend coaster offer

02 January 08, 11:10

LONDON - Nestle has launched an exclusive promotion with Sainsbury's offering four coasters free

Ministry of Sound Vodka launches with on-pack promo

By Julia Buchanan, 10 April 08, 12:10

LONDON - Club brand the Ministry of Sound (MoS) is to launch its own vodka brand in Sainsbury’s ... 10,000 with Knight playing a set. POS material is yet to be confirmed for Sainsbury s but may ...

Kelloggs launching Simpsons cereal

30 May 02, 12:00

in Sainsbury and Safeway stores.

CAMPAIGN OF THE MONTH: Vimto

By Lisa Holme, director, KLM, 02 June 03, 12:00

On my weekly visit to Sainsbury's, I find myself drawn towards a shelf bursting with Vimto. It

Birds Eye plans seaside theme for store visits

By Julia Buchanan, 04 June 08, 10:00

The in-store promotion, created by agency The Big Kick, will take place in 100 Sainsbury's stores in June. Leaflets will be handed out offering visitors the chance to win a seaside cottage holiday through ... families and older consumers with the activity in the run-up to summer holiday season. Sainsbury ...

Polo Smoothies go out on trial

20 September 00, 12:00

-and-cream sweets will be given away in samplings in Tesco, Asda, Sainsbury, KwikSave, Morrison s and Iceland stores, as wellas through selected independents and forecourts. In addition, Sainsbury s will be dispensing money ...

Transworld and Kumala Wines launch Joanna Trollope promo

By Julia Buchanan, 12 December 08, 11:40

Point of sale stands for the novel, Friday Nights , will drive consumers online for the chance to win a case of Kumala Wine. The promotion will appear in Sainsbury's stores nationwide from the end of December to the end of March. Created by agency Mostra, the activity is aimed at an ABC1 female audience ...