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Sainsbury's is on active duty
Development is the secret of Sainsbury's success with Active Kids, reveals James Quilter. ... : If ain t broke, don t fix it. But in the case of Sainsbury s Active Kids campaign, it is the campaign ... , Sainsbury s head of sponsorship. The voucher scheme was launched in 2004, with the aim to help provide a ... with the scheme, the pack was revamped. Thus, Sainsbury s created imagery on the packs and a golden ticket ...
Campaign of the Month: Sainsbury's Active Kids
there is no money available. Sainsbury s launched Active Kids in 2005 to try to address declining levels ... million vouchers were redeemed. Tesco and Sainsbury s are making a terrific difference in providing ...
Sainsbury's backs Sport Relief with agency appointment
LONDON - Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief ... in the Sport Relief Mile, which Sainsbury s sponsors, or by staging their own sponsored activity. Last year, Sainsbury s staff raised 1.5 million for the charity. Nick Gray, the Live Breathe managing director ...
Sainsbury's Active Kids to provide citizenship tuition
LONDON - Sainsbury's is planning to supply schoolteachers with lesson material on citizenship ... aimed to provide cooking equipment to schools and educate children on healthy eating. Sainsbury s head ...
Kids' schemes go head to head
Tesco and Sainsbury's are squaring off for a loyalty fight by launching their vouchers for schools ... in generous helpings of sales and positive PR. Early next year, Sainsbury's and Tesco, which run two ... schools vouchers. In the spring of 2005, Tesco announced it was launching its own version of Sainsbury ... -existed, with Tesco's running at the start of the school year and Sainsbury's in the spring. Now Tesco has amalgamated ...
Schools idea is new departure for Morrisons
-store. Schools can redeem these for seeds and gardening equipment. Morrisons programme follows Sainsbury ...
Comic Relief set for charity push
Comic Relief is launching a host of promotions to gear up for its bi-annual fundraising day, which is held this year on 16 March. The charity is continuing to work with Sainsbury s, its official partner, with the primary focus on instore entertainment, according to Team LGM director Adrian Thomas ...
In-Store Marketing Manual: 2006 Cause-related marketing - Retailers cash in on causes
-driven businesses and opted to focus purely on charitable fundraising. Sainsbury's has certainly gone in big ... of proceeds to the charity from sales of Unilever products in Sainsbury's stores. You Buy U Give aims to emulate some of the success of such well-known initiatives as Sainsbury's own Active Kids, Asda's Tickled ...
Licensing: Charities pin hopes on character recognition
When Comic Relief kicks off on March 16, it will do so with the backing of a large portfolio of leading brands ranging from retailer Sainsbury's to brand owners such as Unilever. The charity has been ... in wearable form through retail partner Sainsbury's as well as featuring graphically on-pack across a string ...
Market Survey: Vouchers - How Paper Pays
-house Voucher supplier: Sainsbury s vouchers Timing: Christmas 2004 Objectives: The East London Bus Company ... they are well received. Sainsbury s was the supplier of choice because it gives our team wide choice ... you for themselves, says Owens. Another plus, he points out, is the fact that Sainsbury s has a ...
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