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Sainsbury's is on active duty

07 February 08, 01:05

Development is the secret of Sainsbury's success with Active Kids, reveals James Quilter. ... : If ain t broke, don t fix it. But in the case of Sainsbury s Active Kids campaign, it is the campaign ... , Sainsbury s head of sponsorship. The voucher scheme was launched in 2004, with the aim to help provide a ... with the scheme, the pack was revamped. Thus, Sainsbury s created imagery on the packs and a golden ticket ...

Sainsbury's aims to lift footfall with cars

By AMY PEMBLE, 26 June 02, 12:00

Sainsbury's is giving away 25 Peugeot 307s as well as more than £3 million in free products ... featured on Sainsbury's Value Leaflets. According to Sainsbury's national advertising senior brand ...

Sainsbury's backs Sport Relief with agency appointment

By James Quilter, 27 November 07, 02:40

LONDON - Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief ... in the Sport Relief Mile, which Sainsbury s sponsors, or by staging their own sponsored activity. Last year, Sainsbury s staff raised 1.5 million for the charity. Nick Gray, the Live Breathe managing director ...

IN-STORE NOW: Sainsbury's joins forces with Virgin Radio for promotion

04 March 03, 12:00

Sainsbury's has joined forces with Virgin Radio to promote its "win a million Nectar points

Ministry of Sound Vodka launches with on-pack promo

By Julia Buchanan, 10 April 08, 12:10

LONDON - Club brand the Ministry of Sound (MoS) is to launch its own vodka brand in Sainsbury’s ... 10,000 with Knight playing a set. POS material is yet to be confirmed for Sainsbury s but may ...

CAMPAIGN OF THE MONTH: WAGON WHEELS KICK 'N' WIN

By Jo Arscott, creative director, 141, 12 May 03, 12:00

Sainsbury's, I couldn't resist picking up its new promotional 12-pack for Kick 'N' Win: 50,000 worth

Pizza Express gears up to launch pre-paid card

By Stuart Derrick, 30 October 07, 04:30

The open value cards can be charged with between 5 and 500 and will be available from its the website from 1 November. Sainsbury s and Woolworths will also sell the card from 5 and 15 November respectively. Pizza Express currently has a paper voucher product that can be redeemed at its 300 UK ...

Gift with purchase: Velvet cashes in on blockbusters for cinema push

06 August 04, 12:00

The multi-million pound campaign, through Chemistry, kicks off this month (July) and runs in supermarkets nationwide, including Sainsbury's, Somerfield and Tesco. Purchasers of special nine and four-roll packs of Double Velvet toilet tissue will be offered tickets to screenings of this summer's blockbusters ...

Giveaway: Strongbow set to build festival link with CD offer

30 November 04, 12:00

The Strongbow Rooms dance mix CD, put together by Warner Music UK, can be claimed by visiting the NME.com website and completing a registration form. The CD also comes with a 50p-off coupon that can be redeemed against four-packs of cans of Strongbow in Sainsbury's. The push, through RPM, targets 18- to 24 ...

Amarula moves from TV ads to in-store activity

07 November 01, 12:00

First Drinks Brands is turning its back on TV advertising this Christmas in a cost cutting measure, and using a retail brand experience to push its Amarula brand. Four Amarula experience teams are now on tour visiting major Asda, Sainsbury, Tesco and Safeway stores for two days at a time ...