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Sainsbury

By IMELDA MICHALCZYK, 21 October 99, 12:00

Sainsbury s, while struggling to fight off rumours of mergers and boardroom troubles, this week ... Sainsbury s, while struggling to fight off rumours of mergers and boardroom troubles, this week fires its latest shot in the supermarket price wars with a new ad to support its revamped Reward Card. The card enables customers to select particular categories in which they can earn extra points ...

RADIOWATCH: Radio Choice - Pharmacia Regaine

By HANNAH JONES, Brand manager, national advertising, Sainsbury's, 12 September 02, 12:00

I have chosen this ad because I think a hair loss treatment must be a difficult product to advertise well, as it's a sensitive issue and many people would be embarrassed buying it. That makes it hard ...

Sainsbury's launches scratchcards

By MARK KLEINMAN, 28 November 02, 12:00

Sainsbury's has joined forces with Littlewoods Leisure to launch a Sainsbury's branded scratchcard ... for £1 each. One of the scratchcards will be branded Taste the Difference, the name of Sainsbury ... medium to cross-promote Sainsbury's own brands. From every scratchcard sold, 20p will be donated to Comic Relief. Sainsbury's hopes to raise £1m for the charity during a six-month trial in more than 150 ...

Sainsbury's begins trawl

28 November 08, 12:00

Sainsbury's is in the early stages of putting its public affairs account out to pitch. ... affairs arrangements after three years. Sainsbury's has made initial contact with a handful of agencies ... will not be in place until next spring. It is understood that the pitch will be overseen by Sainsbury's public affairs manager James Clark, who reports to head of corporate responsibility Jat Sahota. Sainsbury ...

Sainsbury's boss departs

20 March 09, 12:00

Sainsbury's director of comms Pip Wood is to leave the supermarket giant in the summer. ... 11 years at the firm. She joined Sainsbury's in 1998 initially as head of press and took overall ... consumer and corporate comms, media relations and PR around Sainsbury's property portfolio. She moved to Sainsbury's after a decade as media relations manager at catalogue retailer Argos. Sainsbury ...

Sainsbury's in PR shake-up

By Nikki Wicks, 14 January 11, 12:00

Sainsbury's has overhauled its consumer PR roster with the appointment of three consultancies. ... account. In a separate brief put out through Sainsbury's corporate PR team, Blue Rubicon has also picked ... brief for Comic Relief 2011 has been handed to Taylor Herring. For Sainsbury's tenth year of involvement ... of the partnership and exclusive merchandise. Cake has previously supported Sainsbury's across all consumer PR ...

Wood to quit Sainsbury's

By Alec Mattinson, 16 March 09, 02:30

Sainsbury's director of communications Pip Wood is to leave the supermarket giant in the summer. ... Wood will take voluntary redundancy later in the year after 11 years at the firm. She joined Sainsbury's in 1998 initially as head of press and was promoted to her current role in 2004. Wood told PR ... , media relations and PR around Sainsbury's property portfolio. ...

New campaign: Sainsbury's

02 February 05, 12:00

Sainsbury's is highlighting its status as the official supermarket of Comic Relief with a campaign ... with Sainsbury's', will be supported by radio, press and online activity and direct mail. The supermarket hopes ... of consumers. Sainsbury's will sell Comic Relief red noses, badges and car air fresheners, with point-of-sale work starting today (Wednesday). Client: Sainsbury's Creative agency: Abbott Mead Vickers BBDO ...

Sainsbury's Bank repositions site

09 August 06, 12:00

Sainsbury's Bank has updated its website to bring it into line with its supermarket parent's 'Try ... the same colour palette and design as the Sainsbury's site. Agency.com won the business following a pitch. Its website generates 40% of Sainsbury's Bank's new business. A new microsite, called 'Money made ... -of-sale advertising from Leith London to Abbott Mead Vickers BBDO. The agency, which works for Sainsbury's, devised ...

Sainsbury's to colour-code wine

By Miranda Fitzgerald, 11 November 08, 08:00

LONDON - Sainsbury's has rolled out a colour-coded system to promote its own-label range of wines. ... -coding is displayed on top of the bottle and the front label of all 163 Sainsbury's own-label and Taste the Difference ... prioritise taste before considering the grape variety or country of origin. Last month, Sainsbury's signed ... the range each month and promote them via radio and TV appearances. Sainsbury's is also launching a ...