Search Results for: word of mouth

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Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...

Video: Highlights from the Revolution Awards 2012

By Sarah Johnson, 24 April 12, 12:20

Winners on the night included Adam Eve, which took three awards for its work around the launch of Pottermore.com. Profero took two awards for client ASOS, while JWT London won Best Use of Video for its 'Mouth vs Life' campaign for Johnson Johnson. The awards were held at The Grosvenor in London ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

of beer a day triple the risk of developing mouth cancer and double the risk of developing high blood ...

Tablets for kids help Leapfrog rule toy fair

By Ben Hall, 01 February 12, 08:57

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

Confused.com announces Nectar partnership with TV ad

By Alex Brownsell, 14 December 11, 10:54

The TV clip, featuring animated brand character Cara, once more features a version of 70s disco song YMCA , with the words changed to promote the price comparison site. In this ad, the brand ... of classic pop songs, to changing the words of songs to push brand awareness. Confused.com, which is owned ...