Search Results for: word of mouth

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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

Jacobs clothes act as a substitute for purchasing these items? In other words, has curating ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... , third-party research into target audience behaviours, and finally nodal analysis of associated key words ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

, is to use different words: vision, understanding, clarity and agility. Brand strategies may still be set ... responsibility ... for the general printed word plans for his brands. In short, when the brand men have ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

all sexy words, but it is what Microsoft delivers and has always delivered,' she adds. Some ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

Describe yourself in three words. Intelligent, bold and charismatic How would you define marketing? Working out what the consumer wants, then giving it to them. What would you be if you weren't a brand manager? Pilot. What advice would you give someone starting their marketing ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility ... The word 'agile' conjures up images of health and wealth, but might it have a hidden pejorative meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ...

Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

if you're creative at twisting the truth. Crack out a thesaurus and word play. Pop Digital ...

Brand Manager of the Week: Natasha Whiting

16 May 12, 10:00

Describe yourself in three words. Caring, energetic and spontaneous. How would you define marketing? Fast-paced, ever-changing and exciting. What advice would you give someone starting their marketing career? You must be prepared to live and breathe what you do. What ...