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Brand Manager of the Week: Cristina Astorri

04 April 12, 08:00

Describe yourself in three words . Energetic, passionate, enthusiastic. What attracted you to your current job? The entrepreneurial nature of the business and the fantastic energy at LivingSocial. What was your first job? I started out as a TV journalist in Italy. If you were a ...

Kony 2012: The Marketing Lessons

By Nicola Clark, 21 March 12, 09:00

of emotionally compelling content. In the words of director and narrator Jason Russell: 'Humanity's greatest ...

What Google's privacy changes mean for advertisers

By Matt Stannard, chief technology officer, 4Ps, 01 March 12, 02:45

to Ski". Information in their search history, perhaps the words "Cheap Ski Holidays", as well as Gmail ...

Facebook marketing chief lauds 'real life' mobile possibilities

By Nicola Clark, 14 February 12, 08:30

: [Facebook] is holding brands so much more account--able for their actions, not their word. In the disruption ...

Focus on the message, whatever the medium

By Dr Nicola Murphy, River, 31 January 12, 12:00

web strategies and fulfilment. In other words, it is a supplier of full service digital and print ... and respond quickly and efficiently to changing market conditions. In the words of Peter Aldis, chief ...

Brand Manager of the Week: Aoibheann Foley, brand marketing manager, ELLE

25 January 12, 12:00

Describe yourself in three words. Workaholic. Shopaholic. Chocoholic. - How would you define marketing? A continuous process of getting your product closer to its target audience, communicating effectively and engaging them with the product across platforms. - What would you be if you weren't a brand ...

Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau

By Mark Barber, Radio Advertising Bureau, 24 January 12, 08:00

In predicting in 2012 the big themes that might drive the post-internet world, you could do worse than reflect on some words from cyberpunk novelist William Gibson. Speaking during a radio interview from the mid-90s, he said: 'The future is here. It's just not widely distributed yet.' On the basis ...