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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

all sexy words, but it is what Microsoft delivers and has always delivered,' she adds. Some ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever ... sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ... of this whole word 'digital'. I'm not a big fan of saying to every brand that 15% of your budget needs ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

in the mouth" by missing opportunities to save money. According to a spokesman, it is the largest marketing ...

Editor's Comment: Brands face a tough social-media choice

By Noelle McElhatton, 02 May 12, 12:00

, in other words. Payment apps from Starbucks and PizzaExpress are a start, but until more retailers enable ...

Video: Highlights from the Revolution Awards 2012

By Sarah Johnson, 24 April 12, 12:20

Winners on the night included Adam Eve, which took three awards for its work around the launch of Pottermore.com. Profero took two awards for client ASOS, while JWT London won Best Use of Video for its 'Mouth vs Life' campaign for Johnson Johnson. The awards were held at The Grosvenor in London ...

The Revolution Awards 2012 - winners in full

By Kim Benjamin, 23 April 12, 12:45

use of social media The Feed by Poke London Best use of video Mouth vs Life by JWT ...

Brand barometer: Lagers, which one is most prominent online?

By Gemma Charles, 20 April 12, 12:01

of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... , third-party research into target audience behaviours, and finally nodal analysis of associated key words ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...