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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever ... sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ... of this whole word 'digital'. I'm not a big fan of saying to every brand that 15% of your budget needs ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

High on the 24th floor of Aviva's offices this week, I was struck by the words of its chief marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ... . He s right, and if you're the industry body it doesn't make life any easier. Amanda's words ...

Sponsorship Agency of the Year - Fast Track

By John Reynolds, 13 December 11, 09:00

is confident that these initiatives will soon become industry standards. The final word goes to one ...

Direct Marketing Agency of the Year: LIDA

By Sara Kimberley, 13 December 11, 09:00

with the words: 'It's really been our year.' FOCUS ON CAPITAL BEE LIDA launched a direct-response campaign ...

Catch me if you can

By Philip Bordet-Stead, Design Bridge, 09 November 11, 12:00

to buy again. At home, 3D packaging has the last word. Sensory feedback is memorable. Shape, feel ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

than a craft-driven jolly for ad executives. One sizeable straw in the wind is the absence of the word ... definition for what marketing has become was sought. Polman used the 'c' word in his talk, revealing ... : perhaps next year the once advertising-dominated festival may even justify featuring the words 'brand ...

Is there always fair play on the pitch?

By Rachel Barnes, 23 March 11, 05:00

'. Bennison did not mince her words. 'Clients who ask for the world but have only the budget for a county ...

Revolution cover feature: The web gets rules

By Adam Woods, 15 February 11, 12:00

days later. In other words, internet users have already happily traded away a degree of internet ... as in "ban this filth!", but capitalising nonetheless on the web's tolerance for rude words, Barnardo ...

Adwatch (Feb 2) - Is Jackpotjoy on to a winner?

By Steve Grime, 01 February 11, 12:00

- in many cases, in fact, they perform much worse. In other words, be very careful before you invest big ...

Jeremy Lee on Media: It is broke, so fix it

By Jeremy Lee, 27 July 10, 12:01

, published sheet music for The Cokey Cokey in 1942. It has been suggested that the words "Hokey Cokey" are derived from the cod magic words "Hocus Pocus", which have, in turn, been taken as a sardonic corruption of the words "hoc est enim corpus meum", used during the Eucharist in the Latin mass ...