Search Results for: word of mouth

Search headlines only Include Brand Republic articles

Results 1 - 10 of 176 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility ... The word 'agile' conjures up images of health and wealth, but might it have a hidden pejorative meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ...

My Secret Work Weapon: Read carefully: look for the rules and the value of words

By Mike Hoban, chief marketing officer, Confused.com, 29 February 12, 08:00

reports, scripts and briefs. You really know the value of every single word in every single document, and if marketing is anything, it's words and ideas accurately articulated. The third thing it does is make you ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...

Alan Mitchell: Reinventing marketing - Word of mouth is over-hyped

By Alan Mitchell, 06 October 11, 12:00

like this have multiplied in recent years as marketers fall in love with the dream of word-of-mouth ... wrote in his textbook, Marketing Management: 'Word-of-mouth communication from an immediate and trusted ... the attractiveness of this proposition, and the recent explosion of fresh means of magnifying word of mouth via ...

Andrew Walmsley on Digital: Heed the word on the tweet

By Andrew Walmsley, 07 September 11, 12:00

There's an exciting idea that buzz about brands generated on social media can influence stock prices.

Editor's Comment: Why duopoly is not a dirty word

By Noelle McElhatton, 06 September 11, 12:00

is not such a dirty word. When all that concerns us is a simple transaction for a simple service, how many ...

Helen Edwards on Branding: Finding the right words

By Helen Edwards, 13 July 11, 12:00

three are essentially identical: a person, down on their luck, wants money. It's the precise wording ... of words chosen, the feel they generate, the way they interact with and form part of the brand's general demeanour. Words. They are not the whole of tone of voice, but they are the essential force. They set ...

Evening Standard flogs 10p copies to spread word of rival's closure

By Sarah Johnson, 20 August 09, 05:30

LONDON - The London Evening Standard is selling issues for 10p today in a bid to spread the news that its rival thelondonpaper will close next month.

EDF's 'Green Britain Day' event stings rivals into war of words

By Amy Golding, 14 July 09, 04:00

about energy firms' green claims, are unlikely to have been impressed by the recent war of words. It now ...

GlaxoSmithKline revives multibrand 'Love your mouth' campaign

By Amy Golding, 07 July 09, 03:00

LONDON - GlaxoSmithKline Consumer Healthcare (GSK) is launching a multi-brand mouth care campaign ... -store activity to promote its mouth-care brands which include Aquafresh, Macleans, Sensodyne and Corsodyl. The company said the campaign covers almost all aspects of mouth care and supports GSK brands. It aims to educate consumers about the mouth and the role of each brand. Love your mouth first launched last summer ...