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Morrisons eyes Sainsbury's 30-year 'Good food' strapline

By Rachel Barnes, 03 April 12, 08:30

More reasons to shop at Morrisons . However, since then it has used variations playing on the word ...

Brand barometer: Luxury cars, which one is most prominent online?

By Gemma Charles, 30 March 12, 08:00

of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... , third-party research into target audience behaviours, and finally nodal analysis of associated key words ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Alan Mitchell: Advertisers, face it, your consumers hate you

By Alan Mitchell, 29 March 12, 01:00

of the Advertising Association. His strongly worded wake-up call, originally written for the RSA Journal last winter ... 're worth it". But what consumers are experiencing is smaller pack sizes, bankers' bonuses, and weasel-worded ...

Google marketer Felten notes 'TV works well with digital'

By Sarah Shearman, 28 March 12, 12:45

percentage following the marketing campaign." The Google brand is famous for having grown through word-of-mouth ...

Sony Mobile chief Pierre Perron on reviving the brand

By Matthew Chapman, 28 March 12, 11:30

in an organisational restructure. 'I can summarise [the restructure] in one word: speed,' says Perron. 'We want ...

Brand Manager of the Week: Lee Willett

28 March 12, 09:00

- Describe yourself in three words Passionate, funny and driven. - What would you be if you weren't a brand manager? Probably in sales, negotiating prices through gritted teeth. - What advice would you give someone starting their marketing career today? You can't have enough enthusiasm ...