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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

, is to use different words: vision, understanding, clarity and agility. Brand strategies may still be set ... responsibility ... for the general printed word plans for his brands. In short, when the brand men have ...

Third of top 50 websites automatically share user data with third parties

By Daniel Farey-Jones, 18 April 12, 12:03

,299 words, twice the length of the Queen s Speech. It found that only 16% of the top 50 websites had a ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'. Marketing involves people across a business in shaping its capability to deliver customer value. It's 'the process ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

, mouth v life LBi, Xperia studio TBG Digital, evolution of mobile Best viral ...

Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business

11 January 12, 12:00

- Describe yourself in three words. Cheese fanatic cyclist. - What would you be if you weren't a brand manager? Ballroom dancing instructor. - What advice would you give someone starting their marketing career today? Don't be a manager, but a specialist. - What attracted you to your current job ...