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Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... , third-party research into target audience behaviours, and finally nodal analysis of associated key words ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Helen Edwards: Buy My Face's lesson in brand charm

By Helen Edwards, PPA, Business columnist of the year, 14 March 12, 09:00

' mouths, cheeks and chins are. Aside from the immediate reaction of 'I LOVE that', Buy My Face ... boxes to look like the inside of a mouth. The boxes featured the tagline 'Don't let your dinner breath ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

My Secret Work Weapon: Read carefully: look for the rules and the value of words

By Mike Hoban, chief marketing officer, Confused.com, 29 February 12, 08:00

reports, scripts and briefs. You really know the value of every single word in every single document, and if marketing is anything, it's words and ideas accurately articulated. The third thing it does is make you ...

Marketing Guru on... the desire to 'go viral'

By Will Harris, 17 February 12, 09:00

to use the word 'exponential', which always plays well. The data is of your choosing, and the scale ...

Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

Barclays prepares campaign for Pingit mobile payment app

By Alex Brownsell, 16 February 12, 08:55

driving word-of-mouth recommendations and viral growth." Last week, it was revealed that Barclays had ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

, mouth v life LBi, Xperia studio TBG Digital, evolution of mobile Best viral ...

Confused.com announces Nectar partnership with TV ad

By Alex Brownsell, 14 December 11, 10:54

The TV clip, featuring animated brand character Cara, once more features a version of 70s disco song YMCA , with the words changed to promote the price comparison site. In this ad, the brand ... of classic pop songs, to changing the words of songs to push brand awareness. Confused.com, which is owned ...