Search Results for: word of mouth

Search headlines only Include Brand Republic articles

Results 1 - 10 of 148 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

Describe yourself in three words. Intelligent, bold and charismatic How would you define marketing? Working out what the consumer wants, then giving it to them. What would you be if you weren't a brand manager? Pilot. What advice would you give someone starting their marketing ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

if you're creative at twisting the truth. Crack out a thesaurus and word play. Pop Digital ...

Brand Manager of the Week: Natasha Whiting

16 May 12, 10:00

Describe yourself in three words. Caring, energetic and spontaneous. How would you define marketing? Fast-paced, ever-changing and exciting. What advice would you give someone starting their marketing career? You must be prepared to live and breathe what you do. What ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

' is expressed as a model; 'awareness' is a graph; 'bonding' is a pyramid; 'attitude' is word-cloud distillation ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever ... sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ... of this whole word 'digital'. I'm not a big fan of saying to every brand that 15% of your budget needs ...

Brand Manager of the Week: Thuy Nguyen

09 May 12, 11:00

Describe yourself in three words. Enthusiastic, loyal and happy. What would you be if you weren't a brand manager? A photographer for National Geographic, or I'd work in consumer research. What advice would you give someone starting their marketing career? Work for a brand you ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

believe they are doing as much as they can. It also found that communications and using the word "green ... , super easy, highly relevant and it creates a feelgood factor without going anywhere near the word green ...

Brand Manager of the Week: Lucy Green

02 May 12, 12:00

Describe yourself in three words . Passionate, musical and dedicated. What would you be if you weren't a brand manager? A musical theatre performer in the West End. What attracted you to your current job? Andrex is a true British heritage brand at the top of its game. Forward ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

You've just woken up and already there's a critical text from the boss, ending with that most patronising of words: 'disappointed'. Your sense of powerlessness isn't helped by the commute to work, and the humourless jobsworth who takes you to task about your lapsed travel card. By the time you've stopped ...