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Brand barometer: Luxury cars, which one is most prominent online?

By Gemma Charles, 30 March 12, 08:00

of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... , third-party research into target audience behaviours, and finally nodal analysis of associated key words ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

, mouth v life LBi, Xperia studio TBG Digital, evolution of mobile Best viral ...

Who owns your Twitter followers?

By Rachel Barnes, 13 January 12, 01:00

that marketers must weigh up as Twitter becomes a key consumer communication tool. Clearly worded social ... including similar wording in the employee's contract of employment. It is much cheaper and easier to spell ... of such an account, then it may be best to do this via a separate agreement or specific wording in the contract ...

Meet the marketer charged with steering Ford into a new age

By Alex Brownsell, 01 December 11, 12:00

, is by 'dramatic revelation' - in other words, through the kind of experiential marketing that wins drivers over 'one by one', and then capitalises on this through word-of-mouth and positive social-media sentiment ...

Rethinking the recommendation economy

By David Benady, 18 November 11, 12:00

amount of faith in what strangers say about brands on the web, but few marketers doubt that a word-of-mouth ... of social conversations in a subtle way and replicate live word-of-mouth marketing. Marketers under the cosh ... , Facebook 'Word of mouth has always been important to marketers and we have strived to achieve it ...

Brand manager of the week: Adam Chamberlain, Head of sales and marketing, Volkswagen Ireland

04 October 11, 12:00

- Describe yourself in three words. Energetic, outgoing, demanding. - How would you define marketing? Creating demand and conversion. - What advice would you give someone starting their marketing career today? Get involved in all areas of marketing. Be passionate and committed. - What ...

CoolBrands: How to capture the essence of cool

By Nicola Clark, 28 September 11, 10:00

be one of the most overused words in marketing, but both Google and Chanel, for example, appeal to very ...

Apple, Sony and M&S 'most defining brands' of today

By Alex Brownsell, 24 August 11, 12:00

The company has carried out its 'Time Capsule' poll of 2000 adults, in which it asks respondents to list brands, events, people, objects and words that best represent them and their lives. Of all brands, Apple was top with 4% of the overall vote, with Sony and M S on 3% each. Tesco and Cadbury ...