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Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ...

Tech: Nike rediscovers its leadership position with FuelBands

By John V Willshere, 23 March 12, 12:00

. Movers and shakers Movement is a tricky thing to capture with words and pictures, so devices ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

Tapping into the potential of GenerationYNot

By Nicola Clark, 09 March 12, 12:00

GYN women are key drivers of word-of-mouth marketing; 74% provide family and friends with advice ...

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

have brought new meaning to the word multitasking,' she adds. According to Ferreira, on a practical ...

SHIFT: Personalisation key to coping with the death of the tribe

By Nicola Clark, 20 January 12, 12:00

cherry-pick an eclectic mix of styles and brands, are becoming the norm. At a time when, in the words ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

of the rival marketer who dismissed the original commercial with the words: 'Nice ad, but the campaign can ...

Government targets beauty brands with body-confidence pledge

By Gemma Charles, 06 December 11, 08:30

; these included kitemarks on ads that use manipulated images. Its wording is yet to be finalised, but the aim ...

Brand manager of the week: Anna Holloway, Head of marketing, Look Fantastic

29 November 11, 12:00

- Describe yourself in three words. Positive, energetic, friendly. - How would you define marketing? The basics centre on applying common sense and seeing the bigger picture. It's also about being creative, making decisions and aiming to make your brand the best it can possibly be. - What ...

Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery

22 November 11, 12:00

- Describe yourself in three words. Loyal, workaholic, empathetic - How would you define marketing? A continuous process of getting your product closer to the people it's made for, communicating with them effectively and engaging them with the product. - What would you be if you weren't a brand ...