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VIDEO: Samsung marketer outlines Hope Relay goals

By Georgina Brazier, 16 May 12, 08:20

. Oliver and Pendleton unveiled a giant 'Samsung Wall of Hope' a structure spelling out the words ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ...

Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

consumer without reference to Freeview. Try it - it's like putting a Fruit Pastille in your mouth without ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

in the mouth" by missing opportunities to save money. According to a spokesman, it is the largest marketing ...

Brand barometer: Top five Premier League football clubs, which one is most prominent online?

By Gemma Charles, 04 May 12, 08:30

to identify key words and phrases relevant to the target audience. This is achieved by discussing ... -party research into target audience behaviours, and finally nodal analysis of associated key words / phrases ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Revolution: Social Media - ROI: Like it or lump it

By Kim Benjamin, 04 May 12, 08:00

' that counts. In his words, high numbers of hits on social media translates to effective PR, and if brands can ...

Video: Highlights from the Revolution Awards 2012

By Sarah Johnson, 24 April 12, 12:20

Winners on the night included Adam Eve, which took three awards for its work around the launch of Pottermore.com. Profero took two awards for client ASOS, while JWT London won Best Use of Video for its 'Mouth vs Life' campaign for Johnson Johnson. The awards were held at The Grosvenor in London ...

Third of top 50 websites automatically share user data with third parties

By Daniel Farey-Jones, 18 April 12, 12:03

,299 words, twice the length of the Queen s Speech. It found that only 16% of the top 50 websites had a ...

Brand Manager of the Week: Cristina Astorri

04 April 12, 08:00

Describe yourself in three words . Energetic, passionate, enthusiastic. What attracted you to your current job? The entrepreneurial nature of the business and the fantastic energy at LivingSocial. What was your first job? I started out as a TV journalist in Italy. If you were a ...