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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... , third-party research into target audience behaviours, and finally nodal analysis of associated key words ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ...

We'll Call You - The Co-operative Food

25 April 12, 09:00

; and it says on here 'please tell us in 100 words or less why you or your street should win the Jubilee street ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

four years. The company has its eye on expanding into other areas; hence the ditching of the word ...

Brand Manager of the Week: Ben Hitchcock

18 April 12, 09:00

Describe yourself in three words. Dynamic, commercial, commercial. What would you be if you weren't a brand manager? Professional tennis player. Ranked at least in the top one would be good. What advice would you give someone starting their marketing career today? The best advice ...

Morrisons eyes Sainsbury's 30-year 'Good food' strapline

By Rachel Barnes, 03 April 12, 08:30

More reasons to shop at Morrisons . However, since then it has used variations playing on the word ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

Supermarkets stop the presses: are the big chains turning their back on newspapers?

By John Reynolds, 01 March 12, 12:08

of the biggest advertisers in the red tops. Traditionally, these retailers rely on papers to spread the word ...

Editor's Comment: Brands that redefine 'value' can win

By Rachel Barnes, 29 February 12, 12:00

It certainly isn't the cheapest option, yet marketing director Craig Inglis believes the retailer is perfectly placed to play to people's recessionary needs; not to cut spend, but to 'buy well'. In other words, John Lewis is about true value for money. This redefinition of what value means is not unique ...