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Brand barometer: UK airlines, which one is most prominent online?

By Gemma Charles, 16 March 12, 08:30

of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... , third-party research into target audience behaviours, and finally nodal analysis of associated key words ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

get to launch a new mode of transport. I hate to use the word iconic, but the bikes have become very ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

, mouth v life LBi, Xperia studio TBG Digital, evolution of mobile Best viral ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

at a 'dwarf-tossing' competition, while, in the words of the Daily Mail, 'drunkenly cavorting with a ...

Rethinking the recommendation economy

By David Benady, 18 November 11, 12:00

amount of faith in what strangers say about brands on the web, but few marketers doubt that a word-of-mouth ... of social conversations in a subtle way and replicate live word-of-mouth marketing. Marketers under the cosh ... , Facebook 'Word of mouth has always been important to marketers and we have strived to achieve it ...

EasyJet mocks BA with 'To Fly. To Save.' ads

By Loulla-Mae Eleftheriou-Smith, 23 September 11, 05:10

The press ad by VCCP has been booked into the weekend papers shows a picture of a paint pot under the headline 'To Fly. To Save'. It is also being distributed via social media. The copy reads: "When we launched 15 years ago, those four words summed up what we believed in. And they still do. "We don t need ...

Clare Mullin on cleaning out the cobwebs at the National Trust

By Loulla-Mae Eleftheriou-Smith, 24 August 11, 12:00

Heritage, pride and tradition: words most brands would kill to be associated with. But then mention stuffy stately homes and the perfect pensioners' day out, and you start to see the challenge facing Clare Mullin, the marketing director of the National Trust. 'Generally, young urban audiences ...