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Digital Work: From brief to browser

13 May 10, 12:00

Streets blog to enable word-of-mouth and advocacy to spread as simply and easily as possible. According ... heighten word of mouth around the launch of the kit. With no additional offline media or marketing spend ... to boost word of mouth. Results: According to Spurs, the campaign delivered a 99 per cent return ...

Profile: Anna Rafferty, managing director, Penguin Digital

By Andrew McCormick, 13 May 10, 12:00

enthusiasm is no longer focused solely on the printed word. The key is stories - where they are told ...

Andrew Walmsley on Digital: Why old and new don't mix

By Andrew Walmsley, 12 May 10, 12:00

that 'transparent' isn't a word I'd apply so confidently to agencies' business. So I read the notes to the accounts ...

Reinventing marketing: Behavioural economics will shake marketing to the core

By Alan Mitchell, 12 May 10, 12:00

Have you got a theory of how branding works, and why? Before reading on, please set aside just one minute to write down 15 or so words which sum up your theory. Date it and put it safely in a drawer. Now read on. I suggest you do this because long-held assumptions about how and why brands work face some ...

Whatever happened to fair play?

By Suzy Bashford, 12 May 10, 12:00

had only been assembled that morning, was lost for words. Eventually one member said: Well, actually ...

Andrew Walmsley on Digital: A little more conversation

By Andrew Walmsley, 21 April 10, 12:00

The first status update on Twitter ('Just setting up my twttr') was sent by co-founder Jack Dorsey on 21 March 2006. It came 130 years after the first successful telephone call, when Alexander Graham Bell's assistant distinctly heard the words: 'Mr Watson, come here, I want to see you.' History does ...