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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Two decades of tuning in to commercial radio

By Maisie McCabe, 24 May 12, 08:00

to production. Craig Inglis, the retailer's marketing director, praised the RAB team who helped them ... until 2006, says the RAB was the first media trade marketing body not to act as an additional sales ... and Newsworks (formerly the Newspaper Marketing Agency), at the time the RAB was doing something new. When ...

Big Jubilee Lunch project in TV push

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 12:34

The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda. It encourages communities to hold ... marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push ... mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...

Durex lube online ad gives complaints the slip

By Sarah Shearman, 23 May 12, 09:00

of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Aspire 'stories' by JWT London

22 May 12, 09:50

direct marketing campaign to increase brand partnerships. ... The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...