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AA argues against alcohol ad ban

By Our Parliamentary correspondent, 24 May 12, 11:05

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Expedia hires Fleishman-Hillard after European consolidation review

By Sara Luker, 24 May 12, 07:34

to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ... in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...

Digital: Nomophobia drives SecurEnvoy sales

By John Owens, 24 May 12, 09:00

Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000 Objectives To supplement already strong ... big player in the market To generate conversations around 'nomophobia' online and drive traffic ...

Food & Drink: Take your hat off to Benito's tweet deal

By John Owens, 24 May 12, 09:00

audience as young professionals working in creative industries such as advertising, PR, marketing and media ... as marketing trade titles. Meanwhile, as the campaign progressed, burritos were delivered to the breakfast ...

GPs reject plans to overhaul PR in NHS

By John Owens, 24 May 12, 08:00

. These hubs would then have provided additional back-up in areas such as marketing, digital and media ...

Danny Rogers: Maude's comms plan may be too austere

By Danny Rogers, 24 May 12, 08:00

clothed in the latest marketing speak. ...

Top 50 Digital Consultancies

By John Owens, 24 May 12, 08:00

and externally: 'Rather than being seen as something to be dealt with by marketing teams and management ... , but that they were often more traditional in their approach - perhaps a symptom of the restrictions on marketing ... seen an explosion of growth in multi-market clients showing interest. He points out this is work ...