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SEC's recommendation impacts PR newswires

06 August 08, 11:33

of communications activities that happen with companies," said Tom Becktold, SVP of marketing at Business Wire. "I ...

Omnicom PR revenue increases again

By Nicole Zerillo, 25 April 08, 10:19

to its lack of significant presence in the hard-hit financial services or housing markets. Omnicom ...

Burson clients unaffected by Penn articles

By Ted McKenna, 16 April 08, 11:08

with them as our PR agency of record, says Mike Callaghan, VP of strategic marketing at Century 21. I ...

Air New Zealand hires CRT

By Ted McKenna, 07 December 07, 10:37

-of-mouth marketing promoting the airline s North American routes to New Zealand, as well as its Los Angeles ... . Such travelers include the gay and lesbian market and affluent baby boomers. For the gay and lesbian audience ... at the marketing mix. The value of the year-long contract was undisclosed. C W, which declined to comment ...

Culver's nears firm selection

By Michael Bush, 29 October 07, 05:25

to provide overall thought leadership, PR, consumer promotion, cause marketing, special event support, market-by-market ... the Midwest, has yet to tap the potential of online marketing and would look for the agency to offer guidance ...

A response that rises above the pack

By David Ward, 29 October 07, 01:51

When Whirlpool s director of marketing and PR Audrey Reed-Granger was asked to set up the process for finding a new PR firm to represent the company, she began by figuring out exactly what she didn t want ... business/marketing books your agency would recommend every [PR] professional should read. We had ...

NetApp finds strength in collaboration

By Ted McKenna, 29 October 07, 01:06

them as advocates. The result was an initiative directing the company s marketing and HR departments ... have radically different goals than marketing people. The first attempt at drafting a collaborative ... function he envisioned. He said HR and marketing need to cooperate in way that we never have had ...

Health kick doesn't scare candy makers

By Irene Chang, 24 October 07, 11:43

is adopting in marketing its Halloween-themed goodies. At the beginning of the year, Mars, along with other companies, announced that it would not be marketing to consumers younger than 12. That goes ... lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ...

Positive thinking

By Tonya Garcia, 22 October 07, 01:45

, and media professionals to discuss the state of cause marketing and its future. ... marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing and communications, March of Dimes Jennifer Maher, VP, marketing and corporate alliances, Make-A-Wish Foundation ...

Yellow Pages' Hobbs scores for the little guy

By Matthew McGevna, 22 October 07, 01:48

Major companies flocked to the market and took advantage of its mass accessibility to increase SEO and become even larger. No such options were practical for the little guys. Stephanie Hobbs, marketing ... partnered with comScore, the Search Engine Marketing Professional Organization, and The Kelsey Group ...