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FunkySexyCool brings more romance to America's youth

By Aarti Shah, 18 January 08, 10:41

are often too intimidating, noted Russell Craig, FSC s VP of marketing. We believe there is a need ... of performance marketing tactics to rapidly and efficiently build a core membership base, Craig said. PR tactics ... Launch PR team : CrocMedia, Night Agency Other marketing : Digital marketing via Steak Media Launch ...

Cordis hires Edelman to handle consumer offering of stents

By Marc Longpre, 11 December 07, 10:26

Cypher, as the device maker attempts to market the stents directly to consumers for the first time. ... the market. ...

Home Depot launches social-media initiative

By Irene Chang, 07 December 07, 10:45

marry marketing and customer service internally. ...

Dell to form agency with WPP

By Keith O'Brien, 05 December 07, 10:22

marketing communications solutions for the computer hardware and systems manufacturer. Dell will invest $4 ... marketing communications function under one profit and loss statement. WPP and Dell will create one agency, comprising all marketing disciplines and staffed with professionals, at least initially, devoted full time ... the efficacy of all marketing disciplines against each other and provide measurement for marketing initiatives ...

NetApp finds strength in collaboration

By Ted McKenna, 29 October 07, 01:06

them as advocates. The result was an initiative directing the company s marketing and HR departments ... have radically different goals than marketing people. The first attempt at drafting a collaborative ... function he envisioned. He said HR and marketing need to cooperate in way that we never have had ...

Health kick doesn't scare candy makers

By Irene Chang, 24 October 07, 11:43

is adopting in marketing its Halloween-themed goodies. At the beginning of the year, Mars, along with other companies, announced that it would not be marketing to consumers younger than 12. That goes ... lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ...

McDonald's looks internally for brand ambassadors

By Michael Bush, 22 October 07, 05:09

In this week's issue of PRWeek I wrote a Market Focus on a new internal communications effort ... When PRWeek features editor Erica Iacono and I met with a few of McDonald s top marketing ... , director of McDonald s US marketing, are part of a cross-functional team established by our president and head of marketing whose objective is to discuss and identify tactics and program outcomes that layout ...

Positive thinking

By Tonya Garcia, 22 October 07, 01:45

, and media professionals to discuss the state of cause marketing and its future. ... marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing and communications, March of Dimes Jennifer Maher, VP, marketing and corporate alliances, Make-A-Wish Foundation ...

Quality control

By Michael Bush, 22 October 07, 01:16

become a priority for all of us, says Molly Starmann, director of McDonald s US marketing. It always ... and marketing team. She hopes to eventually extend the program to suppliers and agency partners, but says ...

Trendspotting keeps firms ahead of the pack

By Tonya Garcia, 18 October 07, 05:24

, she says, Edelman has a proprietary market research company, StrategyOne, and working relationships ... officer and leader of its consumer marketing discipline. This is our belief in the organic nature ...