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Green actions speak louder than words

By Aarti Shah, 25 January 08, 11:26

CES highlights public demands for a concerted power-saving campaign over marketing flair. ... companies at this year s show were the ones that demonstrated their commitment to the environment with ready-to-market ... covering the wall in every bedroom. Howie Kleinberg, SVP of ElectricArtists, a digital marketing ...

Serta launches Counting Sheep for the Cure essay contest

By Ted McKenna, 23 October 07, 10:14

outreach and in-store events. Serta director of marketing Kelly Rampson said the company has helped ...

Positive thinking

By Tonya Garcia, 22 October 07, 01:45

, and media professionals to discuss the state of cause marketing and its future. ... marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing and communications, March of Dimes Jennifer Maher, VP, marketing and corporate alliances, Make-A-Wish Foundation ...

The spirit of generosity

By Tonya Garcia, 22 October 07, 01:29

Relations Cause Survey was conducted at a time when CSR, cause-related marketing, and just plain old good ... president. But as we continue as a society, we don t look at everything in the world of marketing ... questioned 143 marketers, 52.4% of which reported that their companies engage in cause-branding programs ...

Effective cause-related efforts engage consumers and staff

By Erica Iacono, 18 October 07, 09:50

by many to be the first cause-related marketing program. Many companies have since followed suit ... , as cause marketing prepares to celebrate its 25th anniversary, the question for companies isn t whether ... . This year s PRWeek /Barkley PR Cause Survey (see page 16) found that corporate marketers consider consumer ...