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Bear Stearns tells its sub-prime story

By Keith O'Brien, 15 November 07, 09:58

This has led to renewed criticism of Bear Stearns CEO James Cayne, who, Portfolio.com reminds , allegedly spent nearly half of July, when credit markets were seizing up, playing golf and bridge. The Wall Street Journal , which initially broke the story that alleged Cayne s absence during the sub ...

Put public's interest first in a crisis

By Jason MacDonald, 11 October 07, 09:49

, Tylenol s market share plunged from over 30% to about 8%. A year later, it rebounded to gain a leading market position. Today it remains one of the most popular analgesics on store shelves and a trusted brand ... to re-introduce its product to market, because consumers had been conditioned to believe that Johnson ...

Countrywide initiates effort to counter critics

By Hamilton Nolan, 05 October 07, 12:25

to earth as Wall Street reacts to perceived instability in the subprime mortgage market. Along with its ...

Markey calls for more commitment to 'green'

By Ted McKenna, 04 October 07, 05:37

marketing opportunity, said Markey, given that leaders on college campuses today are actively pushing ...

External image repair needs to start in-house

04 October 07, 12:05

in the US, was forced to layoff more than 10,000 employees due to the poor conditions of the market. Last ...

Microsoft campaign puts Burson on the defensive

By Aarti Shah, 28 September 07, 11:06

-search market that did not name Microsoft. Esure did not respond to inquires by press time. Gottheimer ... -mail that the company has been open about its concerns over market concentration, consumer privacy, and copyright ...

Latest toy recall spurs TIA outreach initiative

By Michael Bush, 07 September 07, 11:33

Julie Livingston, senior director of marketing communications at TIA, said the goal of the year-long campaign is to educate the media and consumers on a variety of topics, ranging from explaining the difference between a voluntary and mandatory recall to how to buy proper toys for children. Mattel s most ...

Diebold rebrands election products division

By Tonya Garcia, 23 August 07, 10:06

president. This market space can be sort of a battleground where party interests try to prevail, said ...

Aon selects GolinHarris as AOR

By Michael Bush, 22 August 07, 02:30

Phil Clement, global chief marketing and communications officer at Aon Corporation, said the selection of Golin marks a significant investment in PR by the global risk management and human resource consulting provider. It s a considerable escalation for our firm in the PR arena, Clement said ...

Financial entities struggle to connect dots

By Michael Bush, 21 August 07, 04:39

Why are real-estate woes affecting the entire US market? A clear answer is eluding everyone ... As the stock market continues to remain highly volatile, and the mortgage and real ... behind recent financial machinations are unable to fully explain what is happening to the market makes ... are leading the way in either praising or criticizing individuals or firms in the financial market, Simon ...