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Restaurants spur PR with a round of sampling

By Kimberly Maul, 28 May 08, 11:51

. "Sampling we have done as part of our marketing program for a number of years," Passe said. As for PR, "We ...

NuStep success story helps build business leads at expo

By Randi Schmelzer, 23 October 07, 12:17

- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active

Steady comms guides merger

By Craig McGuire, 15 October 07, 01:13

while they did their due diligence, says Anita Liskey, MD of corporate marketing and communications ... swap, so reporting the deal price (based on ever-fluctuating current market values of the shares ...

UNMC enlists WE for its Stand Up, Speak Out push

By Tonya Garcia, 11 October 07, 05:01

are [engaging] teams in individual countries [that] can target the strategies we re developing globally for in-market ...

Omega taps BNC

By Michael Bush, 26 September 07, 05:06

partnerships. Omega also hopes to buoy its position in the luxury-watch market. Omega has the pedigree ...

United message buoys Divided We Fail

By Tonya Garcia, 24 September 07, 01:55

, comms director, BRT Maria Ghazal, director of public policy, BRT Marketing Services Agencies: Fleishman ...

Fashion world increasingly has designs on blog coverage

By Irene Chang, 06 September 07, 05:39

This industry event showcases designers upcoming collections, gives the press an opportunity to preview designs for the new season, and offers retailers a chance to purchase product or incorporate the designers into their marketing agendas. Fashion Week was largely attended by buyers for major stores ...

Bloomberg announces global tourism initiative

By Alexandra Bruell, 30 August 07, 05:41

NEW YORK: Mayor Mike Bloomberg, working with New York City's official marketing and tourism ... Just Ask the Locals, a first-time five-borough marketing and advertising campaign aimed at enhancing visitors experiences and highlighting the economic strength and importance of New York City tourism, launched on August 29, at the unveiling of the new American Airlines terminal at JFK ...

Secret's dance contest moves women to display confidence

By Randi Schmelzer, 30 August 07, 11:44

/Secret (Cincinnati) and Marina Maher Communications (New York) Other marketing: Advertising Launch: August 23 ...

Committed to the cause

By Aarti Shah, 27 August 07, 07:19

marketing effort - it was also a call to reach new audiences and to reignite the cause s vigor. It s a ... tags about mammograms to bras, businesses declined because it was negative marketing, Callahan explains ...