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Honduras taps US consortium to boost its image

By Ted McKenna, 11 December 07, 10:20

GC and its partners, Bethesda, MD-based ad agency Lang Husak, and Windemere, FL-based marketing firm Global Partners Consulting will work under a 10-month deal worth more than $1.1-million. Work ... and free markets. More generally, Honduras may still be associated with the Iran-Contra affair ...

Bear Stearns tells its sub-prime story

By Keith O'Brien, 15 November 07, 09:58

This has led to renewed criticism of Bear Stearns CEO James Cayne, who, Portfolio.com reminds , allegedly spent nearly half of July, when credit markets were seizing up, playing golf and bridge. The Wall Street Journal , which initially broke the story that alleged Cayne s absence during the sub ...

Steady comms guides merger

By Craig McGuire, 15 October 07, 01:13

while they did their due diligence, says Anita Liskey, MD of corporate marketing and communications ... swap, so reporting the deal price (based on ever-fluctuating current market values of the shares ...

Levick counsels Borse Dubai

By Tonya Garcia, 08 October 07, 01:17

to help the stock market organization purchase a stake in the NASDAQ and other global stock exchanges. ... Efforts are targeting investors, lawmakers, regulators, and listed companies around the world. This is the launch of the global capital markets exchange, said Michael Robinson, SVP at Levick. It allows everybody to work in one seamless network. We want to do it in a way that people understand the real ...

FD acquires Ashton Partners

By Tonya Garcia, 04 October 07, 12:18

. The two firms have expertise in IR and capital markets advisory work. Ashton will keep its name ...

External image repair needs to start in-house

04 October 07, 12:05

in the US, was forced to layoff more than 10,000 employees due to the poor conditions of the market. Last ...

Communicating inclusiveness adds internal, external value

By Erica Iacono, 03 October 07, 05:09

of mind for any company. Communications and marketing professionals recognize the value of tailoring ...

FNF expands minority home-ownership push

By Tonya Garcia, 20 September 07, 05:56

SEATTLE: More than a year after launching its Multicultural Marketing Division and a program ... Best practices in a changing market. It will hold another seminar on October 17 in Portland, OR ... to disability and sexual orientation. Pablo Wong, FNF SVP of market development, pointed out that businesses normally pilot a program in a region before taking it to other areas. However, recent market troubles also ...

Survival online will require investment in measurement

By Julia Hood, 20 September 07, 05:30

of people. Increasingly, marketers want to see how these executions track back to solid leads or sales ... of the industry toward measurement. But online marketing is an increasingly complex and demanding terrain, and with marketers turning more and more to external providers, rather than building technological platforms ...

Hot off the wire

By Tonya Garcia, 17 September 07, 01:37

, EVP of marketing and business strategy for BW. We have no plans in place to do anything different ... , and what the media systems are capable of supporting, says Tom Becktold, BW SVP of marketing. You have ... , and the African-American market, which is still the largest minority group in the country, continues to be a major ...