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NetApp finds strength in collaboration

By Ted McKenna, 29 October 07, 01:06

them as advocates. The result was an initiative directing the company s marketing and HR departments ... have radically different goals than marketing people. The first attempt at drafting a collaborative ... function he envisioned. He said HR and marketing need to cooperate in way that we never have had ...

Yoh reaches expert status with media-focused effort

By Craig McGuire, 01 October 07, 06:11

Lanzalotto, VP of strategy and marketing for Yoh. We used to take pride in the fact that we were the best-kept secret in the industry. In terms of marketing, we realized this is exactly the opposite of where we ... to carry that messaging into the market, targeting not only verticals in tech, engineering, and healthcare ...

Diverse results

By Michael Bush, 27 August 07, 08:42

, adding that as interest in multicultural marketing grows, finding talent has become a bit easier ... who see the importance of the market. When I talk to those studying communications, they have more ...

Agency innovators challenge status quo

By Michael Bush, Tonya Garcia, Randi Schmelzer, and Aarti Shah, 27 August 07, 07:28

for decades. Instead, the evolution focuses on more of a marketing communications picture. Agencies like ... directors and Web engineers. PR people need to think more on a marketing or business level, she says ... others. As an executive committee member of the Word of Mouth Marketing Association, Rand also realized ...

My giant leap

By Tanya Lewis, 27 August 07, 08:03

, sports media relations 1987-1988 SportsChannel Associates, assistant director, PR and marketing ... minister, and was chosen to train in marketing. After successfully turning around two churches and failing ... White. You put your ego in check [and] learn from everything. I was there for the tech-market boom ...

First impression

By Erica Iacono, 27 August 07, 07:50

applying for a marketing or a PR job. Iacono: Do you have any pet peeves about r sum s? Karsh ...

Agency innovators share their views

27 August 07, 07:06

, grassroots, and online marketing communicates with the youth audience in pitch-perfect tone and gives them ... press release. They recommend that all their portfolio companies do their marketing in the blogosphere ... the way the entire company goes to market. But it s not just about a marketing campaign. It s about ...

Career paths

27 August 07, 07:13

development strategies, personnel and human relations policy development, and marketing and promotional ... marketing disciplines. Interest in the business goals and the full company environment is important. Don ... marketing disciplines to coordinate efforts. Develop communications plans to support corporate ...

Hire calling

27 August 07, 07:19

on in the market in terms of companies downsizing, younger generations seeing parents lose jobs, M As, and huge ... in the suburbs, they will be much more marketable. Gordon (H K): That s one of the big draws to an agency ... we re there, but I do think the market is so competitive that people are over-titled. There isn ...

'Mid-level talent is hard to find now. How do we draw top people with five-plus years' experience?'

By Cathleen Graham, 27 August 07, 06:34

It can be a very difficult process to attract and hire SAE/account supervisor candidates because there is a limited amount of passionate mid-level candidates that see this as a career and take it seriously enough to want to master each level before moving on to the next. The tight market has given some ...