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Hispanic outlets expand in size and reach

07 August 08, 11:54

is growing at the expense of the general market," says Manny Ruiz, president of PR Newswire's multicultural ... traditional American journalism." While the Spanish media market has become more efficient in terms of hard ... in the Hispanic media market, according to Roxana Lissa, CEO and founder of LA-based RL Public Relations. "There ...

Cuervo channels soccer to reach Mexican Americans

By Tony Garcia, 07 February 08, 10:48

prominently in the effort s marketing materials. For the Mexican-American consumer, the soccer team is a ...

Market news focus is shifting style from Wall St. to Main St.

By Alexandra Bruell, 31 January 08, 06:00

The Wall Street Journal is discussing major changes to its brand in the coming months. Rupert Murdoch is planning a physical move for the paper to his midtown News Corp. offices and expressed a desire...

Target to reconsider media policies

By Keith O'Brien, 31 January 08, 06:00

statement released to a youth marketing blog that called a recent advertisement, featuring a young model ...

PRWeek webcast discusses challenges of business news

By Adrian Brune, 23 January 08, 11:19

The journalists and multimedia entrepreneurs speculated on strategies to help companies vie for coverage in the increasingly competitive business news market. The guest panel included Rafat Ali, editor of ContentNext Media, Mick Weinstein, editor-in-chief, Seeking Alpha, Chris Peacock, executive editor and VP ...

The Onion launches election Web site

By Alexandra Bruell, 22 January 08, 11:19

million profit on its opening weekend. The monster movie benefitted from its cryptic marketing, which ...

Trio of nonprofits unite to laud charitable donations

By Ted McKenna, 23 November 07, 06:00

to encourage posting of banner ads for the campaign or other promotion. Marketing also includes a video ... is working with Ketchum. Beaconfire Consulting created the Web site and is assisting with the marketing ...

TIA wages aggressive initiative on toy safety

By Michael Bush, 22 November 07, 11:54

Julie Livingston, senior director of marketing communications at the TIA, said the association has definitely taken a stronger stance. We decided to get a bit more aggressive because of the importance of the December shopping period, she said. As part of those efforts the association, which represents 500 ...

PR pros tout 'Tappening' initiative

By Aarti Shah, 19 November 07, 10:12

-lede consumer, business, and marketing publications. The next phase of media outreach will target radio and long ...

Komen launches African-American outreach program

By Marc Longpre, 14 November 07, 10:58

Weber Shandwick is Komen s AOR, and Katrina McGhee, VP of marketing for Komen said the nonprofit naturally looked to Axis when the need came for an agency to provide support with the Circle of Promise effort. The new campaign will include outreach to get the word out about breast cancer s impact ...