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P&G unveils 'My Black is Beautiful' campaign

By Michael Bush, 29 November 07, 10:43

in the Pantene Total You Tour, which travels to four metro markets each year. P G is adding a social ... for the multicultural marketing group at P G, said one of the initiative s primary goals is to start a national ... -Reid, associate director of multicultural marketing at P G, and Saundra Heath, VP at Lippe Taylor, the agency ...

Outlets up focus on gay, lesbian travelers

By David Ward, 15 October 07, 01:34

Marketing Corporation and author of the upcoming book, Gay and Lesbian Tourism: The Essential Guide for Marketing , says that even the general travel press has taken notice. I always tell people not to limit ... monolithic market. You want to be going after different groups like gay families or lesbians, as well ...

Dyed fountains highlight Showtime's 'Dexter' effort

By Randi Schmelzer, 28 September 07, 10:15

In reality, they were reminders for viewers to watch Showtime Network s season premiere of Dexter . To promote the show s second season, Showtime teamed with Pop2Life Creative Marketing Promotion to dye ... -tier markets. A 25-city satellite tour with Dexter star Michael Hall was also coordinated. To reach young ...

Measurement's importance, mobile tour planning, more

By Irene Chang, 24 September 07, 05:34

in LA alone. Mobile tours How do I select the right market for my mobile tour? With mobile tours ... of Eventage. Which markets your tour stops in depends on a lot of factors, and making the right strategic ... market, go where they are. Places like Miami, San Antonio, and LA are great to reach Latino audiences ...

African-American pros offer passion

By Wynona Redmond, 24 September 07, 01:13

African-American PR pros in today's market bring considerable gifts and talents to the table. Among ... s largest marketing communications agencies targeting African Americans. Potential clients would do well ...

Ford's 'Warriors in Pink' aids breast cancer battle

By Randi Schmelzer, 21 September 07, 01:29

for 13 years, but this year s campaign is the broadest PR and marketing initiative tied to breast cancer ...

FNF expands minority home-ownership push

By Tonya Garcia, 20 September 07, 05:56

SEATTLE: More than a year after launching its Multicultural Marketing Division and a program ... Best practices in a changing market. It will hold another seminar on October 17 in Portland, OR ... to disability and sexual orientation. Pablo Wong, FNF SVP of market development, pointed out that businesses normally pilot a program in a region before taking it to other areas. However, recent market troubles also ...

Hot off the wire

By Tonya Garcia, 17 September 07, 01:37

, EVP of marketing and business strategy for BW. We have no plans in place to do anything different ... , and what the media systems are capable of supporting, says Tom Becktold, BW SVP of marketing. You have ... , and the African-American market, which is still the largest minority group in the country, continues to be a major ...

Festival's media outreach efforts draw sell-out crowd

By Aarti Shah, 11 September 07, 07:58

, the festival s PR team met with the paper s editorial team. Other targeted media included general-market ... of long-lead and day-by-day press, says Eric Thomas, director of marketing for the festival. The event ...

Reaching out to Hispanics in the US, book publicity, more

By Irene Chang, 10 September 07, 05:44

Spanish-language stations are still not getting the volume of pitches that general-market ones ... , controlling almost $700 billion in personal income by that time. As the Hispanic market continues to rapidly ... the exploding Hispanic market is to use bilingual spokespeople and book them on both popular Spanish ...