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CDC selects Ogilvy for $3.3m task targeting America's youth

By Marc Longpre, 19 October 07, 09:24

Work has already begun on the effort. Ogilvy intends to present the CDC with a master plan for the effort to reach youth and youth influencers before the end of the year, according to Jennifer Wayman, SVP and group director of social marketing at Ogilvy in Washington. Constella Group, a health services agency ...

Opinion-focused sites offer relevant marketing insight

By Aarti Shah, 15 October 07, 01:30

Opinion-focused sites can serve as preliminary market research tools to learn about various perspectives around an issue, item, or brand. For instance, UK-based Friction. TV is a platform for users ... . It s especially compelling for cause-related marketers, political groups, NGOs, and advocacy groups who need ...

Markey calls for more commitment to 'green'

By Ted McKenna, 04 October 07, 05:37

marketing opportunity, said Markey, given that leaders on college campuses today are actively pushing ...

United message buoys Divided We Fail

By Tonya Garcia, 24 September 07, 01:55

, comms director, BRT Maria Ghazal, director of public policy, BRT Marketing Services Agencies: Fleishman ...

PBS World broadens network's reach

By By Hamilton Nolan, 17 September 07, 01:16

they would prefer to get in touch with the press in their own market... it was very collaborative, Kelly says. Stations in smaller markets tended to turn to PBS and WGBH for publicity help, while those in larger markets preferred to handle it on their own. But all had a legitimate local pitch because PBS ...

CU seeks comms plan for global warming push

By Hamilton Nolan, 13 September 07, 06:13

The PCAP is a university-led initiative to bring the global warming issue to the forefront of the presidential campaigns. David Turner, CU purchasing agent in charge of the RFP, said its budget is undetermined. The scope of the work includes design and content work on the group s Web site and marketing ...

A golden opportunity

By Ted McKenna, 10 September 07, 01:16

for the legal industry to establish and reinforce law firms brands within the local media market and get the word out to South American markets. A lot of South Florida firms... even though they have a large in-house staff of business development marketing folks, still obtain a PR firm to assist them in the same thing I ...

Latest toy recall spurs TIA outreach initiative

By Michael Bush, 07 September 07, 11:33

Julie Livingston, senior director of marketing communications at TIA, said the goal of the year-long campaign is to educate the media and consumers on a variety of topics, ranging from explaining the difference between a voluntary and mandatory recall to how to buy proper toys for children. Mattel s most ...

Ocean City's issues-based effort catches DC interest

By Michael Bush, 04 September 07, 05:36

it received within the Washington, DC, market.

A matter of trust

By Hamilton Nolan, 03 September 07, 01:47

vary widely. At National Public Radio, VP of communications Andi Sporkin oversees marketing ... advocates for the network s continuing success. Because there isn t some outlandish ad/marketing budget ...