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CDC selects Ogilvy for $3.3m task targeting America's youth

By Marc Longpre, 19 October 07, 09:24

Work has already begun on the effort. Ogilvy intends to present the CDC with a master plan for the effort to reach youth and youth influencers before the end of the year, according to Jennifer Wayman, SVP and group director of social marketing at Ogilvy in Washington. Constella Group, a health services agency ...

Outlets up focus on gay, lesbian travelers

By David Ward, 15 October 07, 01:34

Marketing Corporation and author of the upcoming book, Gay and Lesbian Tourism: The Essential Guide for Marketing , says that even the general travel press has taken notice. I always tell people not to limit ... monolithic market. You want to be going after different groups like gay families or lesbians, as well ...

Atlanta: The star of the Southeast

By Hamilton Nolan, 08 October 07, 01:05

it an interesting PR market. ... , frequently competing for the largest clients while seeking to forge their own niche in the market. Growth ... of Atlanta s downtown residential market, which is once again becoming attractive enough to pull residents ... professionals, who can live closer to their jobs. I don t think the dip s been as dramatic as in other markets ...

New Nielsen Web site eyes young consumers

By Aarti Shah, 24 September 07, 01:30

include blogger relations, social media networking, viral marketing, and trade press outreach. Nielsen ... for market research - a feature Nielsen is promoting internally to its clients. We have every major media and major marketing client in the industry, so we think the information that can be gleaned from looking ...

After50 to target boomers

By Tonya Garcia, 14 September 07, 11:59

NOVI, MI: A new full-service PR firm, After50 Marketing, has launched with the expressed purpose ... After50 is the sister company to Marketing Renovations, a marketing strategy, design, and PR firm ... at our market potential and our history and realized that a lot of our work was attracting high ... was a co-owner of Marketing Renovations for 10 years. The market s going in this direction. Among ...

Food bloggers growing as valuable, influential resource

By Michael Bush, 06 September 07, 11:05

them out of the [marketing] mix, she says. John Bell, MD of the global 360-degree digital influence ...

TJ Maxx raises poverty awareness in back-to-school campaign

By Aarti Shah, 25 July 07, 09:35

FRAMINGHAM, MA: TJ Maxx is working with Save the Children for a back-to-school marketing promotion

Food giants agree to alter marketing efforts to kids

By Marc Longpre, 23 July 07, 03:02

for foods they advertise to kids could lead to modified youth-market PR outreach.

Hughes tackles a shaky image

By Ted McKenna, 23 July 07, 07:49

for themselves what America is like. McKenna: It seems like viral marketing, where people go back and tell ...

Cocktails by Jenn positions its drinks as party accessory

By Irene Chang, 19 July 07, 12:56

Logan, marketing manager for Barton Brands, which owns Cocktails by Jenn. IDEA: With the opening ... to the clubs and bars, and... Club Jenn facilitates that. TOOLS: Local market PR supported the promotion ... to social publications and calendars. Web site cocktailsbyjenn.com complements the effort. Other marketing ...