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Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

-buying business as part of an ongoing market-by-market review. ... and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Trading places: this week's people moves

By Daniel Farey-Jones, 25 May 12, 09:10

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ... of Premier Farnell , the Leeds-based engineering company, has been appointed to the role. ( Marketing ... marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Big Communications acquires Quorum

By Maisie McCabe, 24 May 12, 11:00

, which is part of The Mission Marketing Group and has clients including WKD and Domino's. Before ...

Agency concern over post-COI plan

By John Tylee, 24 May 12, 10:30

communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ... : Creative services Direct marketing Digital media Events PR Announced in Nov 2012: Market research Communications planning Strategy ...

WPP appoints Deborah Kerr to head Team News

By Sara Kimberley, 24 May 12, 10:30

Vickers BBDO as its marketing director and sat on its management board for five years until 2009. Before ...

AAI axes creative treatment to streamline pitch process

By Campaign staff, 24 May 12, 10:40

to interrogate the marketers. The new approach has been branded Mutual Decision. David Wethey, the AAI ...

Zurich calls £100m global ad review

By Anne Cassidy, 24 May 12, 08:00

The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... , including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ...

Beiersdorf kicks off £110m pan-Euro media review

By Nick Batten, 24 May 12, 08:00

in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...

Expedia hires Fleishman-Hillard after European consolidation review

By Sara Luker, 24 May 12, 07:34

to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ... in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...