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I wish I'd done ... Bing 'decode Jay-Z with Bing'

24 May 12, 08:00

manager of marketing; Ryan Cameron, senior marketing manager, Bing Agency: Droga5 Creative director ...

Where are the Jubilee commercials?

24 May 12, 08:00

, the Jubilee event has failed to register in quite the same way, with neither marketers nor celebration organisers really understanding the commercial potential. The boss of one marketing agency says he ... . Perhaps, as some marketing experts believe, the celebrations are over too quickly for most advertisers ...

Foxy Bingo signs up for second summer with Smooth and Real Radio

By Maisie McCabe, 23 May 12, 10:26

's website and register to play. Mark Segal, finance and marketing director of Foxy Bingo, said: "This ...

Sainsbury's rapped by ad watchdog after Asda complaint

By Matthew Chapman, 23 May 12, 09:16

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda. ... frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took ... was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ... by Asda, but looked into its complaint that the ads did not make clear that less than half of all ...

Durex lube online ad gives complaints the slip

By Sarah Shearman, 23 May 12, 09:00

of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...

Old El Paso readies Jubilee-themed campaign

By Maisie McCabe, 22 May 12, 12:38

London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...

Government readies £120m media buying review in marketing shake-up

By Maisie McCabe, 22 May 12, 11:30

marketing activities. ... for agencies to provide creative services and delivery and execution services (including direct marketing ... , the Government will tender for its second framework including market research, communications planning ...

Aspire 'stories' by JWT London

22 May 12, 09:50

direct marketing campaign to increase brand partnerships. ... The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...

Irn Bru says hello to 'Fanny' in latest ad

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:02

himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...