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Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... is the perfect way to help them realise their ambitious targets." Paul Cassidy, global head of marketing ...

Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

-buying business as part of an ongoing market-by-market review. ... and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Co-op appoints Leo Burnett to £50m ad account

By Sara Kimberley, 25 May 12, 08:52

and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Big Communications acquires Quorum

By Maisie McCabe, 24 May 12, 11:00

, which is part of The Mission Marketing Group and has clients including WKD and Domino's. Before ...

Clifford named Newsworks strategy director

By Katherine Levy, 24 May 12, 10:45

Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body ... Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...

WPP appoints Deborah Kerr to head Team News

By Sara Kimberley, 24 May 12, 10:30

Vickers BBDO as its marketing director and sat on its management board for five years until 2009. Before ...

AAI axes creative treatment to streamline pitch process

By Campaign staff, 24 May 12, 10:40

to interrogate the marketers. The new approach has been branded Mutual Decision. David Wethey, the AAI ...

Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer ... Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller ... marketing for Estrella Damm. Lewis said: "It's never easy to leave a company where you have had so much ... had been taken on a replacement for Lewis or the future structure of the marketing team. ...

Zurich calls £100m global ad review

By Anne Cassidy, 24 May 12, 08:00

The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... , including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ...