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Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ... estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

Think BR: The search for white space

By Will Landell Mills, 25 May 12, 08:30

, Ipsos Marketing. ... White space is the marketing term for unmet needs. White space is the place where business grows ... brought a new market into existence overnight - segmentation and focus groups were not required. Most ... were obvious and as soon as the technology was ready the markets blossomed. The needs were pressing ...

Young forced to grow up faster amid economic uncertainty

By Kantar Media, 25 May 12, 08:00

For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...

DMGT'S national and regional titles axe nearly 600 jobs

By John Reynolds, 24 May 12, 09:38

that Mail Online the market-leading national newspaper website continues to perform strongly ...

Future plans new launch as iPad sales hit £3m

By John Reynolds, 22 May 12, 11:55

of its titles for new markets, such as the TechRadar title, which has been customized for the US market ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

and home, with the retailer claiming the latter was impacted by its exit from the technology market ... , growing group sales by 2% and holding market share. We also made good progress with our strategic plans ...

Think BR: Brands and the pleasure principle

By John Crowther, 21 May 12, 08:00

? Yet for all its importance, that s a question that s widely ducked. Few marketing or agency people ... efficiently and effectively transact with its targets, giving marketers a practical tool for focussing product ...

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

Apotheker, who was ousted after shareholders rejected his turnaround plans. The company is the market ... to tablets. It is understood HP is gearing up for a re-entry to the consumer tablet market later ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

By John Reynolds, 17 May 12, 03:00

media technologies and will be a "big" hit in the media market, while data will play an increasingly ... believes will be successful in the market. In particular, Fletcher focused on Zeebox, an app which ... an increasingly important role in media and marketing communities, adding "behavioural targeting is not going away ...

RAJAR Q1 2012: Views from the radio advertising buyers

By Maisie McCabe, 17 May 12, 01:00

buyer, UM London "The commercial market remains buoyant with notable performances across ... ; TalkSport remains strong in the market; and a solid performance from the GMG brands. "Although 90 ... this poses for advertisers. With radio advertising market revenue set to grow by 4.1% in comparison ...