Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 20612 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed ... market, the titles are now operating across a range of different media platforms - online, mobile, tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ...

Aurasma head Martina King departs amid HP turmoil

By Matthew Chapman, 25 May 12, 10:23

, chief marketing officer; Pete Menell, CTO; Andy Kanter,COO; Steve Chamberlain, CFO; and Sushovan ...

Trading places: this week's people moves

By Daniel Farey-Jones, 25 May 12, 09:10

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ... of Premier Farnell , the Leeds-based engineering company, has been appointed to the role. ( Marketing ... marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ...

Think BR: The search for white space

By Will Landell Mills, 25 May 12, 08:30

, Ipsos Marketing. ... White space is the marketing term for unmet needs. White space is the place where business grows ... brought a new market into existence overnight - segmentation and focus groups were not required. Most ... were obvious and as soon as the technology was ready the markets blossomed. The needs were pressing ...

Young forced to grow up faster amid economic uncertainty

By Kantar Media, 25 May 12, 08:00

For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...

Think BR: What brands can learn from start-ups

By Ronnie Crosbie, 25 May 12, 08:00

, market places and creative hubs. Suddenly, we have an explosion of underground creativity that has ... to the masses, however, is that consumers are becoming more demanding and marketers have to respond by staying ahead of the curve. Everyone in the marketing game now has to be more open-minded in order to survive ...

Evidon and DoubleVerify integrate privacy and ad verification

By Daniel Farey-Jones, 24 May 12, 11:35

. Oren Netzer, CEO of DoubleVerify, said: "Evidon has the dominant market share in the US and EU ...

Think BR: Understanding big data

By Matt Barnett, 23 May 12, 08:00

out how their own brands should go to market to beat the named brands. So what should brands ... . MySupermarket offers this in its brand stores. Brands know they re not going to move the market share needle ...

Think BR: BrandZ shows why technology matters

By Nick Cooper, 23 May 12, 08:00

All too often marketing is about segmentation, dividing up men and women by age, education, location or by behavior. We all do the same with product and service sectors. Trends that affect retail ... , technology has to be part of the product, the marketing plan and the sales solution. Some of the most ...