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AOL launches marketing campaign for HuffPo UK launch

By Sarah Shearman, 06 July 11, 09:41

AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages ... . This is the first stage in the ongoing campaign, with another marketing push later this year. AOL, however, would not disclose details of the second phase. Sarah Gavin, vice president of communications and marketing ...

Renault introduces Claude the 'joie' expert

By Jacob Mathias, 06 August 10, 12:54

M ganes, to the dull Gisburn, where there are none. Phil York, Renault UK marketing director, said ...

Pizza Hut launches A-Team pizza campaign

By Jacob Mathias, 05 August 10, 02:15

The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film ... Willows, Pizza Hut chief marketing officer, said: "We have created a range of new pizzas to promote our ...

Daniele Tranchini becomes chief executive of Publicis Italy

By Staff, 21 July 10, 08:00

s global communications. Previously, he was chief global sales and marketing officer of Italian ...

TripAdvisor launches online ad challenge

By Jacob Mathias, 07 July 10, 04:25

marketing online and providing an opportunity for a company to test an online creative advertising campaign ...

Maxus names Snowdon as worldwide marketing director

By Mark Banham, 03 June 10, 08:55

Maxus Worldwide has poached PHD's Helena Snowdon as its marketing director. ... In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development ... was global marketing and communications director at PHD Group and had held business development roles ...

Ladbrokes kicks off World Cup with 'Get Carter' style ad

By Ben Bold, 28 May 10, 12:35

betting market and price or an introductory offer of Bet 5, get 25 free'. Ladbrokes is hoping to cash ...

23red poaches CHI director Tom Huxtable

By Ben Bold, 27 May 10, 11:45

LONDON - Integrated marketing agency 23red has poached CHI & Partners business director Tom ... -Martini to handle Grey Goose Vodka's brand and relationship marketing, as well as additional work from the COI ...

Media: All about ... Cinema advertising

By Alasdair Reid, 30 April 10, 12:00

this into its new sister company, Pearl & Dean will have a market share of around 40 per cent, with the rest held by DCM. Speculation will now shift to the Vue contract (representing 15 per cent of the market ... efforts of both DCM and Pearl & Dean to talk the market up last year, it was not believed to be immune ...

Close-Up: Are clients leading the way on digital?

30 April 10, 12:00

If the verdict of some of the world's top marketers is right, then those agencies that fail to leap aboard the digital juggernaut risk being rolled over by it. According to the Chief Marketing ... companies believe that, when it comes to online, viral and mobile marketing expertise, mainstream agencies ...