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Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

-buying business as part of an ongoing market-by-market review. ... and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Co-op appoints Leo Burnett to £50m ad account

By Sara Kimberley, 25 May 12, 08:52

and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...

AA argues against alcohol ad ban

By Our Parliamentary correspondent, 24 May 12, 11:05

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Big Communications acquires Quorum

By Maisie McCabe, 24 May 12, 11:00

, which is part of The Mission Marketing Group and has clients including WKD and Domino's. Before ...

Clifford named Newsworks strategy director

By Katherine Levy, 24 May 12, 10:45

Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body ... Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...

Agency concern over post-COI plan

By John Tylee, 24 May 12, 10:30

communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ... : Creative services Direct marketing Digital media Events PR Announced in Nov 2012: Market research Communications planning Strategy ...

WPP appoints Deborah Kerr to head Team News

By Sara Kimberley, 24 May 12, 10:30

Vickers BBDO as its marketing director and sat on its management board for five years until 2009. Before ...

AAI axes creative treatment to streamline pitch process

By Campaign staff, 24 May 12, 10:40

to interrogate the marketers. The new approach has been branded Mutual Decision. David Wethey, the AAI ...

Zurich calls £100m global ad review

By Anne Cassidy, 24 May 12, 08:00

The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... , including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ...