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DLG to build on core remit

By Hugh Filman, 15 November 07, 12:00

DLG chief executive Jeremy Whitaker said the firm is looking to expand, but does not plan to follow data giant Experian and others that have also become data marketing consultants. We ... stands at the forefront of multi-channel data-driven marketing, and we look forward to helping with its ...

DMA tracks mobile marketing's progress

By Julia Buchanan, 15 November 07, 12:00

The Direct Marketing Association has made a move to put mobile marketing on the map with its Mobile ... The report, put out by the DMA Mobile Marketing Council, showed that SMS was the dominant mobile marketing format in the first quarter of 2007. The report said 87 million texts were sent in Q1, with 15 ... by marketers. Nick Fuller, chair of the DMA Mobile Marketing Council, which hopes to educate marketers ...

DMA includes 'green' award

15 November 07, 12:00

The Direct Marketing Association unveiled a new Green Initiative category as it announced finalists ... The category has been introduced to recognise environmental best practice, with Royal Mail and Greentomatocars unveiled as the finalists. Adrian Robertson, team leader for the Green Initiative category judging and head of marketing at Disney Destinations International, explained why the DMA created ...

IDM summit targets ethnicity

15 November 07, 12:00

The next Institute of Direct Marketing Data Council summit will focus on the thorny issue ... lines was an opportunity for marketers and essential for government agencies, but it was also a ...

Royal Mail pushes packs that appeal to the senses

By Caitlin Fitzsimmons and Hugh Filman, 15 November 07, 12:00

Royal Mail is promoting new approaches to direct mail to convince marketers of the benefits of post

Social sites show potential

By Caitlin Fitzsimmons, 15 November 07, 12:00

Online social networking is emerging as an opportunity for marketers seeking more direct ... In November, UK market leader Facebook (according to Hitwise figures), and third-ranked MySpace ... for marketers by creating applications for end users. MySpace, Bebo, Oracle, Xing, LinkedIn, Plaxo, Hi5, iLike, and Google s Orkut have signed up. The marketing opportunity for social networking is immense. Facebook ...

Back to basics

15 November 07, 12:00

Email has been around too long for businesses using it as a marketing tool not to get it right. It ... policy, all these years after personal email became a standard part of marketing and modern life ... updated best-practice guidelines, the Direct Marketing Association s Email Marketing Council takes another spin through the dos and don ts of the medium while also citing the association s Direct Marketing Code ...

Bad search strategies are costing business

By Julia Buchanan, 15 November 07, 12:00

realised that a balanced paid and natural search strategy can drive down the cost of a search marketing ... are still low considering the money going into the search marketing budget. Meanwhile, firms that succeed ...

Creative Masterclass on... Automotive direct mail

15 November 07, 12:00

to do a pack made completely of aluminium and etched glass. To be honest, car marketing offers some ... to die for. So it is interesting that so much marketing in this super-competitive sector is uninspired ... Within the car market you simply cannot see direct marketing in isolation. Customers see TV ads, surf ...

Supersized address management

By David Murphy, 15 November 07, 12:00

are looking beyond mature first-world markets to less developed territories such as China, India and Latin ... are in the world, address management is 90 per cent of the time an emerging market, says Jonathan Hulford ... , who is aged between 16 and 24, and who is living in a given county. There s a growing market ...