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The Sun plans Euros and Olympics assault

By John Reynolds, 25 May 12, 12:14

Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all ... runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign under ...

Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... is the perfect way to help them realise their ambitious targets." Paul Cassidy, global head of marketing ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ... estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

DMGT'S national and regional titles axe nearly 600 jobs

By John Reynolds, 24 May 12, 09:38

that Mail Online the market-leading national newspaper website continues to perform strongly ...

My Media World: Freddie Ossberg

By Jeremy King, 23 May 12, 03:44

. Not many people know that Raconteur Media was nominated as Best New Brand at last year's Marketing ...

My Media Week: Charles Courtier

By Mike Fletcher, 23 May 12, 02:54

when I reach the office, I catch up with our head of marketing, Nathalie Haxby to review the plans ...

Foxy Bingo signs up for second summer with Smooth and Real Radio

By Maisie McCabe, 23 May 12, 10:26

's website and register to play. Mark Segal, finance and marketing director of Foxy Bingo, said: "This ...

BSkyB to escape restrictions in pay-TV film market

By John Reynolds, 23 May 12, 09:50

-TV film market, because of the arrival of competition from Netflix and LoveFilm, and the imminent launch ... market has been lifted. The revised findings by the Competition Commission have been published today ... dominated the market. The regulator previously found that the satellite broadcaster's deal with the big ... , chairman of the movies on pay-TV market investigation, said: "Competition between providers of movie ...

RAB celebrates 20 years of championing commercial radio

By Arif Durrani and Ben Hall, 23 May 12, 08:30

monthly ad revenues to form a rolling market overview? At present they can t even share a lift. Yet still ... exceptional campaigns from all players in the market. With the RAB s help, we are on the way. Happy Birthday ...