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Guardian axes head of data marketing role

By Noelle McElhatton, 11 December 09, 11:41

LONDON - Guardian News & Media is axeing its head of data marketing and strategy role, currently ... spokesperson told Marketing Direct. Paidcontent.org, the website owned by GN M, yesterday revealed that five ... marketing and one data executive. McPherson, the former head of database marketing at the Financial Times ... will not be filled, the website reports. In October GN M's long-serving marketing director Marc Sands announced he ...

Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media

By Noelle McElhatton, 10 December 09, 09:59

, described the work as "totally original" and "a step-change for direct marketing in the digital age ...

ANALYSIS - Airlines realise value of loyalty

By Alex Brownsell, 08 December 09, 02:33

travel to cope with the economic downturn. Airline marketers have come to realise that offering extra ... , client services director at direct marketing agency Gyro:HSR , which handles the Flying Club account ... . No one is certain when the aviation market will hit its stride again. In the meantime, airlines ...

Rapp scoops Marketing's 'direct agency of the year' accolade

By Noelle McElhatton, 08 December 09, 02:12

LONDON - Rapp has won the title of Marketing magazine's Direct Agency of the Year for defying ... multi-year effort to re-orient the business toward the future," Marketing's Agency of the Year' judging ... obscurity into a household name with its Meerkat' campaign, was named as Marketing's Creative Agency ...

Philips turns to email to promote 'sensual massager'

By Noelle McElhatton, 08 December 09, 12:34

LONDON - Philips has launched a direct marketing campaign to promote its range of 'sensual ... and stereotypes that have previously shrouded the market." ...

Cash4Gold's DRTV ads to make assault on primetime after signing up Goldie

By Daniel Farey-Jones, Brand Republic, 08 December 09, 02:48

Goldie has been recruited by the US company, which claims to have invented the business of buying gold direct from consumers, as its UK celebrity spokesman following a public vote. Euro RSCG will produce the ad, with which the company will ramp up its marketing presence having launched in the UK ...

CREATIVE STRATEGY - As ever, Sky takes the Xerxes approach to its prospect communications

By Simon S Kershaw, 08 December 09, 12:05

of the Persians, who are comprehensively defeated next time they meet the Greeks. Some marketers are brave ... . Which is fine. You might argue that an offer with mass appeal demands a mass marketing approach. I ...

Iris appoints Poynter as UK MD of Iris Digital

By James Quilter, Brand Republic, 03 December 09, 01:07

he led the HP business as well as running the marketing team. Ian Millner, co-founder and CEO ...

Lloyd backs MBO of Future Foundation from Experian

By Noelle McElhatton, 03 December 09, 12:38

Normal 0 0 1 178 1018 8 2 1250 11.773 0 0 0 The firm provides market research and trend analysis for clients. Its services include Nvision, a single source ... Society, News International, HM Revenue and Customs, Asda and Argos among its client base. Experian ...

BMW UK calls a pitch for its DM and ad account

By Matt Williams, campaignlive.co.uk, 03 December 09, 12:44

LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts. ... is thought to want a more streamlined approach to its marketing efforts, with greater consistency across ...