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William Hill launches World Cup draw betting promo

By James Quilter, 01 December 09, 11:46

.' Marketing support for the brand includes in-store POS featuring football players such as Wayne Rooney, Pirlo ... the changes in the odds for teams in the tournament. David Cooper, William Hill football marketing manager ...

Little Chef launches Orlando holiday comp with Travel City Direct

By James Quilter, 01 December 09, 11:19

The promotion, which was negotiated by Cocktail Marketing, offers a top prize of a 14-day holiday ... -off voucher for a 14-night holiday to Florida. Little Chef appointed Cocktail Marketing in February with a brief to create partnership marketing campaigns with lifestyle brands. This year its promotions ...

P&I to discontinue under Haymarket restructure

By James Quilter, 23 November 09, 10:34

The decision, which also affects sister title Marketing Direct, will result in the title ... include Campaign, Marketing, Revolution and Media Week. As of next year Revolution will be distributed as a quarterly supplement via Marketing while Media Week will become an online-only title ...

Kettle Chips launches film-themed promo

By James Quilter, 17 November 09, 12:28

LONDON - Kettle Chips has tied up with DVD rental service LoveFilm to target the Christmas market ... ' marketing director, Andrew Slamin said: "The promotion clearly positions Kettle Chips as part of the wind ...

Instore Index Analysis - value is still king

By James Quilter, 12 November 09, 12:17

and Quality Street brands, appeared to have an eye on Christmas market. However despite the focus ... messaging within the aisles themselves. Promotional marketing campaigns Yet another poor month in terms of support for promotional marketing campaigns. The initial aim for this month was to compare how Coca ...

Tesco launches talent audition booths outside its stores

By James Quilter, 10 November 09, 02:29

of how a community can come together." For more see Chris Reed on Partnership Marketing - Tesco s poor ...

Kerry Foods appoints Iris Experience for sampling drive

By James Quilter, 10 November 09, 10:03

working on a guerrilla marketing stunt. Additional marketing support will include an above the line ...

The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury

By James Quilter, 09 November 09, 10:01

with the greatest promotional presence in Morrisons, Asda, Tesco and Sainsbury's. ... The league is formulated by retail research and shopper marketing agency Retail Why , which ... of POS found on the shop floor. Pampers presence was specifically strong in Asda and Tesco. According ... 1 (2) Pampers 122 Strong presence in Asda and Tesco. Mix of side stacks and gondola ends. 2 (9 ...

Disaronno to launch makeover evenings with Karen Millen

By James Quilter, 05 November 09, 11:03

resonates with our target market women aged 18-to-34-years-old." Earlier this year Disaronno launched ... the drink. The campaign, created by i2i marketing, offered consumers 5cl samples with either coke ...

In Brief: Irish Food Board, The Gift Voucher Shop and the Telegraph Media Group.

By Staff, 04 November 09, 11:27

Incentives The Gift Voucher Shop has launched a new multi-store gift card The One4All Card which targets the corporate incentives market. The card charged with up to 100 and used in 17,000 retailers including Debenhams, B Q and Comet. Agencies Telegraph Media Group has appointed Space ...