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Group promotes mobile DTV in education efforts

By Frank Washkuch, 24 April 09, 10:16

, VP of public affairs and communications at LG Electronics. Washington, DC, will be the first market to receive the technology, and 70 TV stations in 28 US markets will launch mobile DTV service by the end ...

Sony launches Twitter game for 'Terminator Salvation'

By Kimberly Maul, 22 April 09, 10:35

," said Sal Ladestro, EVP of marketing for SPRI, in a statement. "We think this is the perfect environment ... the film in most other countries. Both companies handle their individual marketing campaigns. ...

Consumers plan to keep spending on entertainment, study finds

By Kimberly Maul, 21 April 09, 10:35

, according to a study from marketing research company The NPD Group. "Entertainment Trends in America" found

California bank looks locally after breaking with TARP

By Tonya Garcia, 21 April 09, 10:37

Clark, first VP, director of products and marketing for the bank. We're shifting the message away from ...

Wicked Fashions skates to back-to-school promotions

By Alexandra Bruell, 14 April 09, 10:58

David Strumeier, SVP of marketing, licensing, and new business development at Wicked. We decided ... Southpole, WhiteTag, and A.Prodigee. Marketing initiatives for the new line also include a billboard ...

Candie's banks on Britney Spears' comeback for new campaign

By Alexandra Bruell, 08 April 09, 10:52

multifaceted marketing campaign starring Britney Spears.

Panasonic's effort aims to mass market Toughbook

By Aarti Shah, 03 April 09, 10:06

Traditionally, the company marketed Toughbook laptops toward rugged consumers like police officers and those in construction, but the effort intends to widen this group to include professionals ... , said Marca Armstrong, director of marketing for Panasonic Computer Solutions Company. This idea ...

eHarmony's gay dating site takes company into unfamiliar market

By Kimberly Maul, 03 April 09, 10:03

In 2005, an individual filed a complaint in New Jersey against eHarmony, because it did not offer a same-sex matching service. As part of the agreement, the company, known for its religious foundation, must "make a good faith commitment to advertise and/or employ public relations and/or marketing ...

Special Olympics kicks off events for awareness initiative

By Beth Krietsch, 02 April 09, 09:11

The organization is working to get people to sign a pledge to stop using the word as part of its Spread the Word to End the Word' campaign. In August it had launched the Web site www.r-word.org , in response to use of the word in Tropic Thunder , said Kirsten Seckler, director of global brand marketing ...