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City & Corporate: 'Mega-deals' lead to listings market lift

By Alec Mattinson, 10 February 12, 12:00

international capital markets and related City PR agencies, though there remain few signs the effect ... . Despite this flurry of excitement, observers noted that the more general prospects for capital markets ... to float a new vehicle on the London stock market. However, new listing interest continues to emanate from emerging markets. One January process saw key City agencies in London pitching for the $3bn IPO ...

Easy Living relaunches with news-driven agenda

By Kate Magee, 02 February 12, 12:01

The changes are being promoted through an ad campaign on the London Underground and a major point-of-sale campaign. 'There is a big marketing push around the redesign, because it is the first in seven years,' editor Deborah Joseph told PRWeek. This new format provides a range of opportunities for PR ...

Nick Folland, Kingfisher: Going beyond compliance

By Nick Folland, Kingfisher, 17 January 12, 12:00

. Market leadership and sustainability leadership are not mutually exclusive. We are one of the world's largest home improvement retailers, with operations spanning eight countries, from established market-leading brands such as B Q in the UK and Castorama in France, to fast-growing businesses in emerging markets ...

Luke Johnson, Risk Capital Partners: Innovate to accumulate

By Luke Johnson, Risk Capital Partners, 17 January 12, 12:00

recognition for innovation. Businesses must carefully manage the marketing and communication of their brands, otherwise they run the risk of their investment being overlooked by the market and customers ... -door Insight beat Toyota's Prius to the market as an affordable hybrid by a full year. However, Toyota ...