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Private View: Dave Trott and Sarah Golding

24 May 12, 08:00

open in a supermarket fridge aisle as a female shopper chooses the client's brand ... the marketing ...

Expedia hires Fleishman-Hillard after European consolidation review

By Sara Luker, 24 May 12, 07:34

to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ... in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...

Digital: Nomophobia drives SecurEnvoy sales

By John Owens, 24 May 12, 09:00

Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000 Objectives To supplement already strong ... big player in the market To generate conversations around 'nomophobia' online and drive traffic ...

Food & Drink: Take your hat off to Benito's tweet deal

By John Owens, 24 May 12, 09:00

audience as young professionals working in creative industries such as advertising, PR, marketing and media ... as marketing trade titles. Meanwhile, as the campaign progressed, burritos were delivered to the breakfast ...

The Advocates - China bolsters Pernod Ricard's drinks cabinet

By John Tylee, 24 May 12, 08:00

The alcohol giant's chief marketing officer, Martin Riley, has a tough challenge of promoting a ... . Pernod Ricard's global marketing chief is partial to a tot of Chivas Regal or Jameson whiskey - mainly ... across the world." More specifically, that means the emerging markets of Asia, and particularly China ... increasing global marketing spend, which now stands at around EUR1.4 billion. Euro RSCG, Publicis, TBWA and M ...

Russell Davies: Great technology is useless if it's giving people the creeps

By Russell Davies, 24 May 12, 08:00

I remain convinced that the most important thing for marketing, and business in general, to get

On the Campaign Couch ... with JB

By Jeremy Bullmore, 24 May 12, 08:00

Q. I'm a senior marketer at an airline. An ad from one of our rivals, which ran three months ago ... A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...

Katherine Levy: Data magic is what will bind a client to its media agency

By Katherine Levy, 24 May 12, 08:00

with across 12 markets, is essential as it "brings all that data together". Dominic Grounsell, the personal marketing director at RSA, put it even more succinctly when he said: "Changing agencies is a ball-ache - no ... data-driven search business from i-level to MEC within hours of i-level's collapse. But as marketing ...

I wish I'd done ... Bing 'decode Jay-Z with Bing'

24 May 12, 08:00

manager of marketing; Ryan Cameron, senior marketing manager, Bing Agency: Droga5 Creative director ...

All about ... Facebook's future

By Alasdair Reid, 24 May 12, 08:00

speculation that may drag stock markets into disrepute. Last week, it was instructive, however, to discover ... , still believes that Facebook will play a large part in its future marketing plans - and, indeed, the car ... ". But there are those who believe GM is merely the first major advertiser (it has the US market's third-largest media ...