Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 215 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

FEATURE: The new relationships

By Beth Herskovits, 07 June 04, 12:00

that specialize in consumer marketing. A prime example of this occurred last October, when Pfizer chose Weber Shandwick's consumer marketing group to lead PR for Viagra, a drug facing pressure from two new erectile ... in the US, its Canadian investors barely understood the biotechnology market in which the company operated ...

ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future

By Andrew Gordon, 24 May 04, 12:00

from advertising drugs before being approved and on the market. Stutts describes her budget as healthy ...

ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers

By Alvin Hattal, 03 May 04, 12:00

dramatically. In February, the 24-year-old organization launched an aggressive $20 million integrated marketing ... for brand management and marketing. "Right now, a lot of [baby boomers] are not even thinking about ... this was the first time it was "going to market," it needed to find a combination of partners with different skills ... -depth understanding of not-for-profit marketing and the challenges involved in reconciling the needs of the social ...

ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis

By Alvin Hattal, 29 March 04, 12:00

The ads were produced and paid for by the joint venture set up with Eli Lilly to develop and market ... is disappointed with Icos' diminishing R&D. However, Icos sales and marketing VP Leonard Blum has other plans ... partnership with Eli Lilly. Their marketing prowess is going to be influential. As we grow, we will, of course ...

ANALYSIS Food PR: Food firms stepping up PR in fight over carbohydrates

By John N. Frank, 29 March 04, 12:00

are to get our message out as well as [the low-carb advocates] have, we have to match their marketing prowess ... that they might be missing a major marketing opportunity. But they're hedging their bets in case the low ... Lee markets, Hall points out. The cacophony of PR about carbs has grown so loud that some worry ...

PAUL HOLMES: Controversy surrounding use of video news releases is matter best settled by journalists

By Paul Holmes, 22 March 04, 12:00

to the market. Paul Holmes has spent the past 17 years writing about the PR business for publications ...

Opinion: Food firms face tough obesity challenge

By Kate Nicholas, kate.nicholas@haynet.com, 19 March 04, 12:00

This can't be one of the most comfortable times to work in the marketing or PR department of a fast ... in order to maintain market position, while some consumer groups see any kind of action as an admission ...

Healthcare: Pharmacies on the front line

19 March 04, 12:00

claimed that unsatisfactory advice was obtained in many parts of the country, and across the whole market ...

CAMPAIGNS: CDC's VERB fosters a more active role for kids

By Andrew Gordon, 08 March 04, 12:00

groups, it involved kids in the marketing efforts, as well. ... by Publicis Groupe, the CDC hired PFI Marketing to handle outreach to black communities, A Partnership ... ." And perhaps most important, the campaign involved tweens in the development of messages and marketing ... , with activities, games, tips, and other resources. The campaign developed advertising, marketing, and PR in seven ...

The color of pharma money

By Sara Calabro, 01 March 04, 12:00

consumer industries when it comes to marketing to multicultural audiences. Some companies, however, appear ... in their marketing efforts, aware that addressing multicultural audiences is imperative to optimizing the effects ... of the Multicultural Healthcare Marketing Group, believes the answer to those questions lies somewhere in the middle ...