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Ogilvy to work on LiveStrong

By Nicole Zerillo, 26 January 09, 10:27

with the "Tour Down Under." The two-year effort will incorporate "aggressive" outreach in many markets aligned ... tactics will accompany other markets where the effort will be promoted, such as Italy and France. PR ... . Ogilvy will develop additional materials, such as market-to-market research, press materials ...

Westwood One sues TransMedia over press release

By Nicole Zerillo, 05 August 08, 10:14

, causing a drop in its stock price and a loss of $42 million in market capitalization. "[The April 9 ... an imminent trial for compensatory damages that could exceed' its market capitalization," the complaint ...

Ogilvy renews multimillion-dollar heart health campaign

By Jaimy Lee, 21 July 08, 11:10

The two contracts awarded to the agency included a three-year, $6.4 million contract for The Heart Truth campaign, and another four-year, $3.2 million contract to provide media relations and communications support, according to Jennifer Wayman, EVP of Ogilvy's social marketing practice. The contracts ...

Gore spearheads message for Alliance for Climate Protection

By Ted McKenna, 21 July 08, 11:07

focal point and a rallying call for the marketing and public relations promotional efforts around ...

Fox, MLB, and New York come together to promote All-Star game

By Kimberly Maul, 18 July 08, 11:28

for the parade and FanFest (the agency also reps the New York Yankees); NYC Co ., the city's marketing ... marketplace," said Joe Goode, SVP of global marketing for Bank of America, "so our strategy was to create ...

Omnicom Group opens all-women consultancy

By Nicole Zerillo, 17 July 08, 10:33

Led by Omnicom EVP, Janet Riccio, G23 is supported by Omnicom senior female communications leaders across each marketing discipline, including Marian Salzman , Porter Novelli (PN) CMO; Julie Winskie , PN president and chief officer; and Sharon Love , CEO of consumer marketing and communications ...

'The Dark Knight' infiltrates Internet as film release creeps closer

By Kimberly Maul, 17 July 08, 10:24

The Dark Knight comes out on July 18 and the viral marketing campaign for the film, starring

P&G's global marketing officer steps down

By Nicole Zerillo, 16 July 08, 11:52

CINCINNATI: Procter & Gamble's global marketing officer, James Stengel, plans to retire August 1 ... "Jim Stengel has reinvigorated P G's marketing function and strengthened P G's capability ... 's statement added that Pritchard "is the right leader at the right time to take P G marketing into the future ... -building capability and his deep knowledge and experience in branding, innovation and go-to-market capability ...